JU$$-B & IVL - "Mixxxd Emotions"
With performances throughout the city from Drom to Santos Party House, hit records such as "My Way” and “Wanted It All” off his “Soon On Top” mixtape, extrodinary lyrical display on
covers like “Rambo” and “Gave Em Hope”, 2016 showcased JU$$-B as a complete artist, both
commercial and freestyle. It set the bar for an amazing 2017 led by his headlining, 30 minute,
performance at the historic SOBs. Under the BXC Music Festival platform, with his labelmate
Euroflo, they had well over 100 fans in attendance. His “One Nine” album debut in April on all digital streaming sites with the smash commercial hit “InstaFamous”, bar heavy lyrical excellence of “Back In My Bag”, and his mainstream feature from Phresher with “Fine With Me”. He was nominated 7x for the Voiceless Music Awards for the WVMR indie station (most all time in one year) in his 1st year of eligibility. He was also on DTF Radio, YAC Radio with DJ Don Demarco,
and 3x on the Manhattan Neighborhood Network for interviews and shows. “The Plug”, Jason Bourne, also featured AMG for an interview with his Lavish Life Magazine. He latered performed at numerous other venues sponsored by Hot97 and Power 105 throughout the boroughs, while also opening up for PBN Rock at Webster Hall.
IVL debut on the scene as a bit of an unknown in 2016 with his 1st mixtape “The Appetizer”. It
featured six music videos, ranging from New York, Miami, Las Vegas, and Houston with records like “No Love”, “Winter Story”, “Real Ni***s”, all topping over 2.5K views. But his most successful was “Trust”, which garnered over 6k views. With that amount of potential, and his original branding style using his own apparel, IV Apparel, bloggers begin to gravitate toward the Brownsville emcee. He followed that up, in 2017, with his “Sweet Sixteens” mixtape that was released on Datpiff. He took some of the most successful instrumentals from the late 90s and early 2000s and featured other indie artist he knew on every track. Thats where JU$$-B and himself first worked with each other, along with Euroflo, on the record “Pay Back”. The video was shot as a cypher, reminiscent of the BET HipHop Awards theme. It was most memorable as it was shot on the platform of an inside NYC transit train station, full deejay set in hand and hosted by DJ Damage. He then joined AMG on their most recently highly anticipated mixtape "By Any Means 2” as their only feature, on the record “Sanctuary”.
These experiences and chemistry building opportunities together, set the bar for the idea of the duo working together on their own project. From here, the birth of Mixxxd Emotions was created
We had the opportunity to talk to them both on LA On Lock Radio. Tune in below!