Post written by LA on Lock Blogger Travis Erwin
Over on the Official LA on Lock Facebook page, a reader recently dropped this comment in response to one of our posted reviews …
“Which albums have a 1 out of 5 rating?”
That comment made us collectively smile, but it left me thinking about the perception of what we do, and how we do it. There are three of us that review songs and each of our tastes are a little bit different, as are our individual process, but good music is good music and our mission is to help artists find more listeners for their deserving work.
So speaking only for myself in this piece, I am going to break down my review process.
I give virtually every submission at least 90 seconds to grab me before I issue a mental rating (I only give actual scores for those that will be featured on the blog) of the song on a scale of 1 to 5. The exception to that 90 second rule would be when there is a glaring issue with the production, or something painful.
Yes, I said painful which brings us to our lowest possible score.
1.0 AKA … Somebody PLEASE HELP!
Thank the Lord, I don’t see a lot of tracks that fall here, but the ones that do are complete misses. The production quality sounds like it was recorded on a vintage Boombox in the bathroom of a Super 8 Motel, the vocals are pitchy, flat, or monotone, and the lyrics a jumbled set of MadLibs gone bad.
For my (private commentary) I would suggest they find a professional to help them with production and work on writing songs that mean something to them so they can impart more into the delivery.