A New Nipsey Hussle EP Is Going to Be Released As An NFT

A Nipsey Hussle EP will be released as an NFT. In partnership with RAIRTECH, a digital rights management platform has teamed up with producer Leroy “Mr. Lee” Williams and Southwest Digital Distribution for the EP. 

The Nipsey Experience NFT will include the title track, “Blue Laces 3,” seven unreleased tracks, a Nipsey Hussle documentary, and behind-the-scenes footage. 

Only 1000 NFTs with exclusive music rights will be available for purchase. Purchasers will be added to a private discord server to receive exclusive drops, including first access to NFTs, real-world auctions, and merchandise. 

More info to be announced.

via Real 92.3

#LAOnLockExclusive: Ryan Caraveo "Northend Sweetheart" [Album]

“It’s Friday and the last Friday of the month. So you know what that means?!? New Music!!!

We got a chance to experience an LA On Lock Exclusive with Ryan Caraveo and the Universal Music Group’s °1824. Caraveo’s talented journey has gone from making music in his closet, selling his music out his backpack to preparing for a tour and releasing his latest album “Northend Sweetheart”.

Through a lot of independent work and struggles with depression Caraveo focuses on organic and vulnerable rap. He stresses showing the softer side of things without sugar coating it. Ironically there is a track on the new album called “Sugarcoated”. He can’t take the sugar coating anymore and neither should you. In attending the conference it was his honesty and transparency of letting everyone know yes he is a rapper but he also isn’t much musically trained. He doesn’t know how to play many instruments and often vibes on what sounds good to him in opposed to what you want to hear. He may rap then he may sing but as you take a listen to his latest album you will not only hear the difference in mood but see the difference in the song titles. Caraveo just isn’t known for having sold out tours for nothing, he proves it an every project, visual , and interview he releases.”

— Kreadiv Kesh [LA On Lock Blogger]

Music: Spotify, Apple Music, YouTube

Socials: Instagram | Facebook | Twitter 

Tour dates here

#LAOnLockExclusive: Liddy Mechelle - "She Can Freak It" feat. AshBashThaRapper, Kurupt & Leah Writes

“With all the music that is out now it’s good to hear something driven by females. “She Can Freak It” is the West Coast version of K.P. and Envyi’s “Swing My Way” but with more bang to it. Stemming from the 90’s single “We Can Freak It” by Kurupt. Liddy is bringing back the 90s west coast vibe in her own version with her latest single “She Can Freak It”.

West coast born and raised artist Liddy Mechelle is Hip-Hop, Rap and RnB all infused into a remarkable talent. She brings Lea Writes, Ash Bash Tha Rapper and legendary Kurupt together to deliver a feminine yet hardcore and direct women’s anthem.

Visually from scene to scene they highlight the importance a woman has in the streets and how she’s very aware of what she wants because she’s a real one. This is something you are sure to keep on replay.”

— Kreadiv Kesh (LA On Lock Blogger)

#LAOnLockExclusive: Almost Monday "Live Forever" [Single]

Emerging from the 619; San Diego based alt-pop trio Dawson Daugherty, Cole Clisby, and Luke Fabry are giving people a boost of energy for one of the most dreadful week days, Monday.

From ‘The Mondays’ to ‘Almost Monday’  these three are more than just band mates; they have formed a brotherhood who not only use their music to escape but to bring joy to people’s lives. What started out as a live band turned into an amazing shift in their lives. Almost Monday is an example of realizing your journey and going for it. As two juniors and one senior in college the group were signed making the ultimate decision to pursue music full-time.

The alt- pop band provides a nostalgic vibe to their music. During their 1824 performance they performed three of their songs 

Broken People

Come On Come On

New Single ‘Live Forever’

As they prepare to release their new album, Dawson informed us we would find humor in one of the titles and Luke explained in one word the general idea of the album is ‘Granted’. The extended explanation is to not take relationships or time for granted and kind of live in the present and don’t worry too much about past or the future.

So what would be their recommended song to jump stop #MoodyMonday with positive energy? 

Volume Up Please……‘Come On Come On’

Check more of their music out here: Instagram - Twitter -Spotify

-Kreadiv Kesh (LA OnLock Blogger)

#LAOnLockExclusive: Young Ceno - "Letter To My Granny" [EP]

“Granny’s are essential to the family and often play the role of raising their grandchildren.

Born and raised in Los Angeles with a hustler’s mentality, Artist Young Ceno recently released his new EP ‘Letter To My Granny’.

In the beginning, was the Word, and the Word was with God, and the Word was God. John 1:1

Young Ceno has experienced a lot of deaths and when you lose people your world tends to shift. His Granny taught him everything he knew and how to strive for everything that he wants. He relieves his thoughts musically in the 9 track EP. From ‘Letter To My Granny’ to ‘10 X 10’ and ending with ‘Bitch Please’ this EP will have you vibin and #Gassin all the way through.”

— Kreadiv Kesh (LA On Lock Blogger)

Stream/Download Link: Letter To My Granny

#LAOnLockExclusive - Madison Cunningham 'Wednesday' [EP]

“Since it’s Wednesday there is no better day to tell you about Grammy-nominated singer-songwriter and guitarist Madison Cunningham’s new covers EP, ‘Wednesday’.

Usually an artist will visually record themselves singing covers and upload them onto social media. However, Madison started recording covers for some of her favorite artists last year as her way to stay inspired both in writing and performing. She explained in a virtual °1824 conference that the hardest part for her with doing covers is not to botch it. She always wants to preserve the sound but also add her own personal sound to it as well.

The EP ‘Wednesday’ features covers of songs from the following:

1. Hold On (Tom Waits cover)
2. The Age of Worry (John Mayer cover)
3. In My Life (The Beatles cover)
4. No Surprises (Radiohead cover)

During quarantine it was mainly her and her boyfriend (Guitar) so she started to do covers to express how she was feeling and to find comfort. She goes to explain that she chose these four songs because they were relevant to what was going on this year with the pandemic and social distancing.

The California native was seen full of excitement not just for her EP release but the excitement of turtleneck season and it being a little brisk of chill in California. As she smiles with inspiration and a love for her craft her advice to others is to never be afraid to bring what you have to the table. Don’t shave your ideas.”

— Kreadiv Kesh (LA On Lock Blogger)

Listen to Wednesday on Spotify. Madison Cunningham · Single · 2020 · 4 songs.

#LAOnLockExclusive: Talibandx - "The Profit" [Single]

“Talibandx is a poetic artist who relays his ideologies into his music. Hi new single ‘The Profit’ tells a melanin story. The story of being black with a price tag. Truth be told Melanin is worth $450 a gram which is a higher worth than gold, silver and copper.

Society loves black culture but does black lives matter as much as black culture?

Talibandx’s new single is about value, profit and worth of Melanins. With a 21 Savage tone over an echoed cadence Talibandx makes us question ; What exactly are they after?”

— Kreadiv Kesh (LA On Lock Blogger)

#LAOnLockExclusive: Yung Gravy - Gasanova [Album]

“Party At My Mama’s House- Yung Gravy

Sitting relaxed in his family home, Artist Yung Gravy talked to the °1824 team and a number of virtual influencers about going from Soundcloud stardom to one of Republic Records talented artists. The University of Wisconsin graduate had started freestyling in high school but remained low key as he attended college, but of course good talent can only stay hidden for so long. After going nearly a year without revealing his identity, Gravy visually introduced himself to his Gravy Train( fans) in his saucy single ‘Mr. Clean’.

Gravy continues to gas up his fans in his new album ‘Gasanova’. From the relatable yet unorthodox track titles like ‘Martha Stewart’, ‘Whole Foods’ , ‘Oops!’ and ‘Drip On My Dresser’, this new album is sure to take you on a musical ride. With many wild personalities like Ski Mask The Slump God and TrippyDaKid on Gravy’s favorite song ‘Always Saucy’ to my favorite ‘ Steve Austin’ with Young Dolph; ‘Gasanova’ will have anyone hopping on the Gravy Train.”

— Kreadiv Kesh

Listen to Gasanova on Spotify. Yung Gravy · Album · 2020 · 14 songs.

#LAOnLockExclusive: Still Woozy - "BS" [Single]

“The color purple combines the calm stability of blue with the fierce energy of red. Purple is often associated with royalty, nobility, luxury, power, and ambition. Purple also represents meanings of wealth, extravagance, creativity, wisdom, dignity, devotion, peace, pride, mystery, independence, and magic.

Singer/Songwriter Sven ‘Still Woozy’ Gamsky, can be seen wearing purple in his new visual or having shades of purple in the cover art of his new single ‘BS’; Woozy even wore purple during his virtual press conference hosted and moderated by the °1824 team of Universal Music Group. During the conference, we learned that it’s never intentional, he just loves purple.

‘BS’ describes a creative dream that reflects the travel of the mind. The song digs deep into a person’s thought process causing them to think and analyze the things around them while finding a center of happiness. During the conference, Woozy described music not only as a coping mechanism but a form of intimacy.”

— Kreadiv Kesh (LA On Lock Blogger)

Still Woozy - BS Listen: https://smarturl.it/StillWoozyBS Connect: https://www.instagram.com/still_woozy/ https://twitter.com/Still_Woozy https://www.faceboo...

#LAOnLockExclusive: GMB -Money Boyz [EP]

“GMB Jae5ive and the rest of the team are letting the money pile in the new EP “Money Boyz”.

”In a party yet a direct tone GMB’s first track ‘Dirty Money’ gives you insight of who they are as they make it known they are all about the money. Now do not let the laidback vibes fool you because the second track ‘Stick Talk’ will remind you how they are also about business and action. ‘Out the Streets’ is the third track which is delivered as an autobiography. Each of the Money Boyz explain growing up in the projects with no guidance yet still surviving. Now these guys have a certain vibe to them; that is why the ladies are after their ‘Oohwah’ in track four which lead us into track 5ive ‘End Of Discussion’.

The ’Money Boyz’ project and visuals that they are releasing are pure example of track six. They never been focused on the struggle; they must make it through their ‘Seasons’.

Their lyrics are raw and consistent with each track. Do not just try to follow the money train but follow GMB as they head to the top.”

— Kreadiv Kesh (LA On Lock Blogger)

Stream/Download Link: MoneyBoyz

TK x Kanejohnson - WestSide (feat. KaneJohnson) [Music Video Review]

Rating: 4 out of 5

“This is a song that would make you want to get to steppin shawty on the ‘Westside. Cruising in the car and out of their favorite store TK and Kane gives listeners a classic vibe in their new single. Riding in old school whips they display what it is like living on the Westside in the 6. ‘Praying On My Down Fall because I am heaven sent’ is one of my favorite verses out of many. ”

— Kreadiv Kesh (LA On Lock Blogger)

#LAOnLockExclusive: Nasty C - 'Zulu Man With Some Power'

“Everyone loves the motherland. Regardless of what part, Africa is a historic piece of earth. Known as ‘The Coolest Kid In Africa’ Artist Nasty C has released his third album, ‘Zulu Man With Some Power. Exotic yet cultural rap is how I would describe his new album. WIth intentions to show the world how cool it is to express your culture Nasty C allows us to feel his Zulu culture through his music. He mixes his beats and interchangeable raps in Zulu. Among the 20 tracks with some pretty dope features from artists like Ari Lennox, Lil Keed, T.I. and Lil Gotit. I would say a few of my ultimate favorites are the following in my own order:

18. Ababulai
12. Sad Boys
8. How Many Times
15. Booka Bucks
16. Palm Trees
17. Zulu Man

He is an artist that will get in your temple while lyrically being blunt. The whole album is a reflection of his journey and his perspective as he globally takes over the music industry.”

— Kreadiv Kesh

Listen to the album yourself and tell us your favorites: https://nastyc.lnk.to/ZMWSP

Don’t You Dare Sleep on Steve DaMar’s -- KnightMares of the 310 [Album Review]

Steve DaMar gets straight out personal on his new album KnightMares of the 310. Within the intimacy of the lyrics and the emotive delivery, DaMar reveals both his talent and his mindset. The early tracks of the album feel especially biographical giving us as listeners an insight far too may other artists run from. With KnightMares of the 310, Steve DaMar makes it clear he runs from nothing or nobody.

From the opening track “Lyntro” you get a sense of place, of intent, and of determination that prevails throughout the entire album. These qualities are delivered via a variety of flows and styles that keeps the entire project feeling fresh and intriguing for the duration.

The third track on the album “LaLa” kicks ups the energy with a hard beat, backing an old school flow with banging bars. Coming with bravado that stands in stark contrast to the bare honesty and vulnerability of the next track,“Thinking Chair,” which also has more of a soulful R&B delivery at times. These back-to back selections shine a spotlight on DaMar’s diverse talent, both in the writing and the delivery. The varied arrangements and deliveries of this album also speak of a quality in production and forethought to the construction of the album.

“Lynwood Mac” takes us to Steve DaMar’s home streets of Lynwood, California and the backing production perfectly sets of his smooth flow that carried a hint of Kanye in both its message and delivery.

The title track is the sixth offering among the seventeen selections making up the album. “KnightMares of the 310” is the history behind DaMar and is certainly pivotal to establishing to lyrical progression of the album and feels almost like the end of chapter one of the project with the vibe taking a more mellow, less emotional intense direction.

That is not to say the back half of KnightMares of the 310 goes easy in its writing or performances. Only that there is a noticeable shift in the vibe.

DaMar might step back from the self-reflective intensity, but his boldness and flow are still unflinching. Tracks such as “Laxative” which make it clear the artist isn’t going to take shit from anyone, whereas “Bulletproof Soul” and “No Peace” deliver clear Conscious Hip-Hop vibes with intelligent, thought-provoking lyrics that might not feel as starkly personal as the opening tracks, but carry universal resonance that wraps around your mind long after the last beat.

“Kan’t Rest” is another standout track among the tracks on the back half of the album. Coming with a stream-of-conscious vibe, the delivery is emotive and real and like every other track on this collection the production gets out of the way never overshadowing the emotion of the writing or delivery.

Steve DaMar stands at the mic and delivers without the need for unnecessary embellishment. Honest and true, there is not a toss away track on KnightMares of the 310 making it a standout effort from an artist that deserves every bit of the attention coming his way.

AyHay - Don't Hit My Line [Music Video Review]

Rating: 4 out of 5

“For everyone that feels aggravated by some timing people then AyHay’s new single is for you. ‘Don’t Hit My Line’ focuses on people who call when they only want something. Surrounded in what appears to be old phone booths creating a aesthetic that he is unavailable to fake people. AyHay lyrical flow is aggressive yet direct.”

— Kreadiv Kesh (LA On Lock Blogger)

#LAonLockExclusive RIELL - First [Music Video PREMIERE]

“LA on Lock is proud to PREMIERE the new video from RIELL’s latest single ‘First.’ The emotional track comes with imagery to match and the performance is wrought with as much feeling as it is pure talent. ”

— Travis Erwin (LA on Lock Blogger)

‘

First’ is the 3rd single to be released from RIELL’s debut album PARADISE which will be out in October 2020.  Following the release of ‘Stubborn' and 'Control of Me', the ‘First’ video is the 3rd in a series of 5 connected videos filmed in Toronto.The project was written and developed over a period of two years while touring around the world, coming to fruition in places like England, Costa Rica, India and Canada. 

"I wrote ‘First' at the end of summer one week after I moved to England for a semester abroad in my tiny dorm room on an old, beat up guitar I bought at a second hand store for 10 pounds,” says RIELL. "I was changing everything about my environment, so I was inspired to think about altering my perspective on past and future relationships. Instead of asking if I was good enough for somebody, I wondered what it would be like to ask if they were good enough for me. The music video concept is about growing from past mistakes and lessons, as shown in the ‘Stubborn' and 'Control of Me' videos prefacing it, and ending up somewhere better because of it. The video jumps from flashback clips from the past 2 videos, as well as foreshadowing clips from an upcoming video, to shots of some of the most beautiful places I could think of: an altering of perspective.”

RIELL

iamriell.com 

soundcloud.com/iamriell 

open.spotify.com/artist/0xD6n0wj7aqV5g5LcRNBUd 

youtube.com/channel/UCjRYvVsLANVgNsziJuPnIpA 

twitter.com/iamriell 

facebook.com/iamriell 

instagram.com/iamriell 

Break Free from The Quarantine Blues with LA on Lock Live!

We here at LA on Lock could mass email or post some lame ass Covid-19 policy about cleaning more and protecting our staff to better protect you, but you’ve seen enough of those messages already. Instead we aim to give you something to help ease the quarantine blues.

Music — Live Music

No, we’re not condoning the foregoing of social distancing. Quite the opposite. What we are saying is… Stay home! Stay safe! … but stay in the groove as best you can by tuning into to LA on Lock Live! The “Instagram Concert Series.”

LA on Lock Live! — The “Instagram Concert Series”

Bringing the very best Independent Artists that you already know from LA on Lock and elsewhere directly to your living room, these live streaming events will come straight from the homes and studios of top artists. Tune in every Friday at 6 PM PST to be part of the action and catch the acts you already love, as well as discover some brand new voices on the rise.

LA on Lock is bringing the artists straight from their home base to yours. This is the next best thing to be at the Club. Hell, it might be better because for once you can afford the bottle service. Just don’t forget to tip you delivery person when they show up at your door bearing that beautiful bottle of booze.

Stay Safe With Social Distancing

Get loose, get loud, get down while you shelter in place.

These are uncertain times, but it is important that we find things to engage our minds and soul as we wait out the pandemic. That is the inspiration behind LA on Lock Live! And our “Instagram Concert Series,” which you can join on Instagram at 6 PM PST every Friday night.

#LAOnLockExclusive: Mr. White Dogg- "@MTGMRWHITEDOGG" [EP]

Most of us have heard of someone dominating the streets for reasons we may not see fit. However, Artist Mr. White Dogg is dominating the streets with his vicious lyrics and in creditable ability to produce great music.  As he states in a verse ‘the hood raised a young hustler’ it is clear how he has gone from dominating the streets of Southern California with his hustle to global domination with his musical talent; he is surely a buzz that you want to hear and see perform.

With a heavy fan base and a ‘Go Getta’ mentality Mr. White Dogg newest EP roll out is simple yet creative. His latest EP @MTGMRWHITEDOGG is Instagram profile titled. As you come across it you’re either going to press play or hit the follow button but for this six track EP I assure you will end up doing both. @MTGMRWHITEDOGG is a release of Mr. White Dogg’s perspective and a musical connection for listeners to understand exactly where he is coming from as he spit real shxt.  -Kreadiv Kesh

Follow Mr. White Dogg on all Social Media Platforms:

Instagram I Facebook I Twitter

Mr. White Dogg just released his latest EP “@MTGMRWHITEDOGG” featuring Chris O’Bannon, King Leaf, & G5YVE of The Finnaticz. White Dogg created Just Go Records back in 2007 & didn’t want to wait for anyone, so he built a studio in his own home. All that has been accomplished so far in his career was either on his own or with the help of his team “The Go! Gettas”. This lifestyle did two things for him; it molded him into a leader and brought him vast sums of money, at the same time it brought out a darker side to him. He ended up in jail on multiple occasions and even got shot twice later on in life. He worked day in and day out perfecting his new found art. He entered the music industry with a fevered, determined, & dedicated attitude that he used to take over the streets of Southern California. In a short period of time he laid the foundation of his success by headlining several live performances which created a huge following of new found fans. In 2013, Mr. White Dogg linked up with childhood friend George Wright to form “My Team Go Entertainment (MTG ENT.)”. This shortly proved to be a power play for White Dogg. Within a week of the collaboration between the two of them, Mr. White Dogg was working on his next mixtape “The Takeover” and began booking shows. His first show under MTG ENT was in Victorville at Summer Fest opening for YG. As a direct result of his lyrical content and stage presence, the streets were buzzing with the name of Mr. White Dogg. Shortly after on April 15th, 2014 he released the first installment of the “Tunnel Vision” mixtape series featuring RJMrLA, Nipsey Hussle, Dorrough Music, TeeFLii, Skeme, Joe Moses, Waseem, Mustard & more. The 2nd & 3rd installments featured Glasses Malone, AD, Mishon & more. Fast forward to 2020 just recently released from federal prison, White Dogg is showing no intentions on slowing down. He continues to dominate the streets with his vicious lyrics and incredible ability to produce great music, while also working hard to continue growing his fanbase.

#LAOnLockExclusive: Frankie Zulferino - "Say Less"

Unleashes new disco-tinged pop jam ‘Say Less’ due 6th March 2020

Live @ Notting Hill Arts Club London, 19th March 2020

New York native Frankie Zulferino is poised to announce a brand new release with the arrival of ‘Say Less’, a buzzing, spritely pop jam packed with catchy choruses, old school disco influences and basslines that capture the ever increasing energy of today’s pop culture. Frankie details the track: “Growing up in New York my mom always loved disco music, she constantly had it playing in the car. Since then, it’s always been one of my favorite eras of music, there is just something about the energy and mood that makes you feel alive. When I went into the studio to work on ‘Say Less’ I wanted to bring that feel good joy back to music, infused with my own style and direction. It also features a dance break in the bridge which was super important to me, because dance is a huge inspiration in my music and my life!” Frankie Zulferino is a pop singer and performer based in New York. To date, Frankie has opened for artists such as Justin Bieber, Selena Gomez, Westlife, Jason DeRulo and more. He has previously toured across the United States, China, Canada, Europe and performed at New York Fashion Week in 2017. He was also a contestant on The CW show, 'The Next', where he was mentored by Joe Jonas. Outside of his music career, Frankie is a choreographer, whose work has been featured on America’s Got Talent and more. He will also be appearing in the up-and-coming Netflix original movie, “The Fifth Boro.” Frankie has also produced and directed his own sold-out show at the Mohegan Sun Resorts Casino in Atlantic City.

For more information about Frankie Zulferino, please visit

Instagram | Twitter | Facebook | YouTube

#LAOnLockExclusive: Volunteer - "My Everyday"

Be one of the first to hear Volenteer’s new single, “My Everyday.” The tracks officially drops February 21st, but LA on Lock brings you an exclusive premier of the track days early.

The music video for this song will release March 17 and in October 2020 comes the release of Volunteer's highly anticipated, debut full-length album. Check out or thoughts below and give the track an early listen.

“Raise your hand ... because it is time to Volunteer!

Yes, the band’s name is Volunteer, and yes, their latest track is one you should be listening to.

’My Everyday’ is about the deepening threads of love as a couple stitches together their life. The track has a timeless feel and is tough to pin down to a single genre.

Delivering hints of 80’s Pop in the melody, a bit of the 90’s emotion to the vocal performance, and lyrics that are fresh and alive, the overall track is decidedly contemporary. This is a single that will appeal to couples of course, but as flat out good music you don’t need to be on the throes of love to appreciate the melody and performance.”

— Travis Erwin (LA on Lock Blogger)

<

Rap Culture & Influence: Drugs, Sex, and Food

Rap = Drugs, Sex, and Food: Culture & Influence

Rap is culture, rap is influence. You are what you eat...

Rapping by definition is a musical form of vocal delivery that incorporates “rhyme, rhythmic speech and street vernacular” which is performed or chanted in different ways. Those styles, whether during a Cypher or studio all of which backed by a beat or musical sound, leaves the listener with images.

We can name the best Rap Artist or the best rap songs but the timeline would be endless. Aside from the subjective drugs and sex verses that take precedence in the media; There are a few things like fashion, dances, and movies that can be associated. have you seen Fortnite or MineCraft lately? Heck even food - yes food-  has contributed to legacy of rap. To my reconciliation it morphed from Big Mama's food to munchies overload but the lasting power started with Rap Snacks. It started with a chip but left with a bag. 

The branding of Rap Snacks is so unique that few are aware that the company was started in 1994. Owner and snack food connoisseur James Lindsey created the product to connect his love for food and music. As I continued to read on the history of Rap Snacks. I was shocked Lindsey took a five year hiatus. Rap Snacks is a cultural product that features the faces of artists from Meek Mill to Card B and even Master P. Speaking of the iconic No Limit entrepreneur one of his many investments was into Rap Snacks. Fast forward 20 years later he has added noodles to the for the  love of rap and food list and the Rap Snack brand with his recent launch of Rap Noodles. He has taken the cheapest yet tasty under a $1 meal and gave it some New Orleans Flavor because there’s ‘No Limit to Success’

As  we continue to support Rap Culture let’s munch our support on supporting the snack culture or Rap Snacks and Rap Noodles. 

“I feel like God blessed me to be successful and to have a couple of more things that a lot of people of where I come from didn’t have or didn’t see, but it ain’t always about me. It’s about empowering the next generation so that’s what I love doing.” – Master P