WHAT SO NOT FT. LPX REVEALS SCI-FI-ESQUE “BETTER” VIDEO HERE

 

SINGLE OUT ON SWEAT IT OUT HERE

 

WHAT SO NOT AMERICAN CO-HEADLINE TOUR WITH BAAUER STARTS OCTOBER 19

 

WHAT SO NOT tour dates:

http://whatsonot.com/#tour

# = co-headline w Baauer

% = w Dillon Francis, Zeds Dead etc

& = w Dillon Francis

Thu 10.19 - Washington, DC @ 9:30 Club #

Fri 10.20 - New York, NY @ Terminal 5 #

Sat 10.21 - Millvale, PA @ Mr. Small’s Theatre #

Mon 10.23 - Philadelphia, PA @ Union Transfer #

Tue 10.24 - South Burlington, VT @ Ballroom Higher Ground #

Wed 10.25 - Syracuse, NY @ Westcott Theater #

Thu 10.26 - Montreal, CAN @ Corona Theatre

Fri 10.27 - San Francisco, CA @ Bill Graham Civic Auditorium %

Sat 10.28 - Chicago, IL @ Aragon Ballroom &

Sat 11.25 - Canberra, Australia @ Spilt Milk

Sat 12.30 - Phoenix, AZ @ Decadence

Sun 12.31 - Atlanta, GA @ Georgia World Congress Center

Fri 3.16 - Buenos Aires, Argentina @ Lollapalooza Argentina

3.16-18 - Santiago, Chile @ Lollapalooza Chile

Fri 3.23 - Sao Paulo, Brazil @ Lollapalooza Brazil

 

Today, Sydney’s What So Not reveals the sci-fi-esque video for “Better” ft LPX (dir. Mafalda Millies) HERE on the eve of his seven date co-headline tour with US beat master Baauer – a B2B made in bass heaven. On “Better” Emoh teams up with LPX, solo moniker of Lizzy Plapinger of American duo MS MR.

 

Video director Mafalda Millies says: “Playing off the premise “I’m Better Than...”, this music video features Emoh and Lizzy captured in a visually oversaturated cyber void, dominated with footage surrounding the notions of temptation and seduction; of simulacra and simulations.

All visuals are layered and combined with animated, digital graphics, pie charts, numbers—An overload to the senses highlighting the degree to which we are consumed, distracted and controlled by the flood of content directed at us daily. This collage-based video is made up of both, original footage and found footage; and was very much inspired by artist Stan VanDerBeek’s “Movie Mural” (1968).”

 

“Better” debuted live at What So Not’s headline Coachella slot in the Gobi tent where audiences experienced the Australian producer’s full artistic vision, a giant chrome horse on monster truck wheels rivaling a hollywood film set. Since the live reveal, bootleg versions of “Better” have been eagerly sought after by fans and is now available here. Emoh explains "I had a few productions I’d been working on in this sonic field but struggled to find a vocalist with the right attitude and tone to fit. Lizzy and I clicked instantly on this trajectory and began jamming on the tune.”

 

The last year has shaped up to be one of the most significant periods in What So Not’s career; he delved into writing & co-direct music videos, such as EP title track “Divide & Conquer” & “Trust” which features model, actor and dancer Shaun Ross, and produced now staple festival anthems: “Divide & Conquer”, a remix of RÜFÜS’s “Innerbloom” , and a collaboration with Skrillex and RL Grime on “Waiting” . He contrasted these dancefloor ready tracks with an eclectic mix of softer soundscapes release on his debut solo Divide & Conquer EP, as well as dabbling in production for Albanian pop star Era Istrefi on her hit ‘Redrum’.

About LPX:

After coming off the road with MS MR a year ago the newly solo LPX, released two critically acclaimed singles, “Tremble”and “Tightrope” and performed a string of sold out headline performances and support spots for heavyweights Haim and RAC across North-America on separate tours. LPX’s debut release is slated for later this Fall.

 

VIDEO CREDITS:

Director: Mafalda Millies

Director of Photography (What-So-Not): Amelia Hazlerigg

Director of Photography (LPX): Maria Evangelista

Producer (What-So-Not): Minni Podevils

Producer (LPX): Eliza Soros

Editor: Mafalda Millies

Gaffer (What-So-Not): Maarten Hokke

Gaffer (LPX): Ines Gowland

Hair & Make-up (What-So-Not): Michelle Dacillo c/o Vicky Izzard @ Caren

Make-Up (LPX): Anastasia Durasova

Hair (LPX): Takayoshi Tsukisawa