Dust, Distraction, and that Other D Word: Why It’s Time for Kendrick Lamar to Move On
by Travis Erwin
Now that the lyrical dust has begun to settle, it’s time we take a hard look at Kendrick Lamar’s, GNX.
Let me start by saying I consider Kendrick Lamar a lyrical genius. I am not alone in that assessment, and he has many greater accolades than my word to prove this point. I like Lamar, I appreciate his body of work, I envy his talent and GNX is a rock-solid album. There isn’t a truly bad track on it. But neither does the album exist in a vacuum, and there lies the problem.
Unless you’ve been hiding under a maple leaf north of the border, you know all about the feud. Drake had his one dance, but Lamar unleashed his own poetic justice to claim victory in that battle. And it wasn’t even close.
So why is Kendrick still wasting creative energy on this beef, or petty new ones?
What happened to the groundbreaking innovative spirit that etched out Lamar’s rightful place among the all-time greats? And more importantly, when will Kendrick get back to taking on the wrongs of this world that truly mean something? Where are the songs that take on social injustice, narrow minded attitudes, and the demons that haunt us all?
There are brief glimpses of Lamar at his best on GNX, but much like the man himself, they are mired down by the feud with Drake, and this ever-increasing need to address any and every critic. At this rate, my name might get mentioned in the next song.
The album kicks off with “wacced out murals,” an unflinching, undeniable, and unrelenting call out of all the bullshit noise surrounding Kendrick’s name.
Is Lil’ Wayne whining about the Super Bowl more egregious than Lamar complaining about Nas being the only one to congratulate him? I’m not saying he’s wrong, but I am asking is this a track any of us will care about months from now when the spotlight of the halftime show has faded. There were other references, and the track has more meaning, but why water it down? Why give credence to whiners desperate to ascend to the status you already have?
On “squabble up” Lamar lets us know he is ready to fight with any and everybody, but if you hadn’t already picked up on that then you are in the same boat as Drake … two steps behind.
SZA joins Lamar on ‘luther’ a melodic track and the arrangement of her vocals showed the innovation I crave from a Kendrick track. The combination of his writing, her vocals and the spot on samples lift this song and make it one of the album’s best.
The constant refrain of “man at the garden’ repeatedly states … I deserve it all. Does he? Was it earned or anointed?
Most of us lean the former, but when you choose to engage in petty battles and call others out, you have to expect the resulting bullseye on your back to invite even more shots. Kenrick is unafraid and clearly capable of not only weathering all attacks, but deflecting them back to the source. Is that confidence or bluster?
Most likely, both. This track isn’t the cocky in your face swagger most would choose as it takes on a low-key tranquil brand of affirmation. That just might be the mark of brilliance given it forces the listener to lean in and pay closer attention.
Halfway through the album found a new tone and vibe with “reincarnated.” The harder edge forced me to lean in and feel this one. And here, more than any other time I was reminded of what Lamar is capable of when not bogged down by the sludge of caring what others think or do.
Perhaps no track represents the dichotomy of this album better than “tv off,” which blends the personal slight, petty side of Lamar’s grievances with the bigger picture ugliness of racism. The big mouth lacking big ideas eager to turn off the tv because they dared choose a talented black man to highlight the halftime show is real and gritty, and exactly the stance Kendrick was known for before the feud overshadowed his talent and skill as a voice for the times.
“Don’t say you hate LA when you don’t travel past the 10,” is the line everyone cites from “dodger blue,” for good reason. The R7B G-Funk vibe makes this one easily digestible for the masses, but it left me wanting more lyrically, which is rarely the case with a Kendrick song. Wallie the Sensei, Roddy Ricch, and Siete7x join and the groove is undeniable but the offering felt incomplete for me.
The biggest miss for me on this album was “peekaboo.” The lyrical repetition and overall point never quite materialized but Lamar’s talent makes it still a decent track.
Forget that other artist’s track of the same title and focus all your energy instead of Kendricks next installment of the progression. “heart pt6” leans into the West Coast vibe with soul and heart. Lamar’s truth is up front and prevalent throughout this album, but here it works because he focuses on the man in the mirror and his memories rather than getting distracted by those desperate to be him.
“gnx” is a collab with hittaJ3, youngthreat, and peysoh that takes risks and offers and unrelenting cadence and lyrical onslaught. Lamar is joined a second time by SZA for the album’s final track. The Latin beat and smooth rhythm carries the track as a beautiful story unfolds of the misspent love of youth.
I repeat, Kendrick is a lyrical genius, a skilled performer, and a generational talent. GNX has its strengths and weaknesses, but will no doubt be considered one of 2024’s best albums. Kendrick Lamar is certainly held to a higher standard, a product of his immense talent and history as an artist pushing the limits and boundaries. The pressure, the distractions are innumerable, and now it is up to Lamar to put on blinders, and maybe earplugs to focus on what needs to be said, because looking back or down for too long is the only thing that can keep Kendrick from climbing even higher.