“Lisa Heller utilizes her vocal talent and energy to unleash ‘U LIKE THAT.’ The track is about an ongoing relationship that both parties know isn’t going anywhere but hey fun is fun while it lasts and sometimes those urges take over our common sense.
The high energy track has a Commercial edge and is right at home in the Alt Pop landscape. ”
“JESSIA unleashes a POp masterpiece with ‘I’m NOt Gonna Cry.’ The emotion and lyrical range of the track gave me Freddie Mercury vibes.
I’m not saying JESSIA or this track sounds exactly like QUEEN, because the styles differ. This is definitely a Pop song, but there is a bigger more complex edge to her talent, and the way the track did the unexpected while showcasing massive talent definitely had the flair not many artists can pull off.”
“Dreaming helps keep us all alive and hopeful but when those dream never quite come to fruition or always feel out of reach we lose hope. Caroline Romano dives into the resulting emotions with her track, ‘Born To Want More.’
This Alt Pop track highlights her tender vocal vulnerability as well as her songwriting prowess. ”
“Emeryld wrote ‘Lights Camera Baby’ with Slush Puppy after a messy breakup and even messier relationship.
She explains the motivation well. “We were two girls in the same friend group which led to us feeling like local bar celebrities, turning heads and sparking controversy, when in reality, it was just embarrassing and narcissistic to think we were anything serious but a spectacle, mirroring and magnifying each other’s issues.”
This track billed by the artist as a ... gay “cry in the club” song, was inspired by the sound today’s top Pop divas. Emeryld can stand proudly among them as she unleashes her truths in a vulnerable yet confidant way that showcases her talents.”
“Gabe Lopez is a successful musician but you might not yet be aware of this solo work. As a music producer for RuPaul’s Drag Race, Belinda Carlisle, platinum KPOP artists and more, Lopez has already made a mark in the musical landscape, and now this new track , ‘Long Road,’ might elevate this talented artist to even greater heights.
The song has an haunting, heavy quality that makes the emotions inescapable. A track that means more with each listen, this is a song that has a timeless sound and appeal.”
“xoxodubstep unleashes a Future Bass love song with ‘I Will.’ The track has a big soaring theatrical vibe and would be great as the backdrop of a movie montage scene, but it also works as an emotional standalone track. Perfect for dedicating to the one you love, or getting in your feels out on the dance floor this track is deeply commercial and should find audiences across several gernes. ”
“The vocal tone and emotive delivery is what held me initially to Ava Valianti’s latest single, ‘Wishing Well.’
That said the writing is poignant and meaningful and offers a melancholy type of nostalgia we all feel from time to time.
The world marches on, and with it change is inevitable, but as we say goodbye to the many little things that were part of our childhoods we also lose little pieces of ourselves. Those losses do as much to shape who we are as the new additions that replace them. We are all constantly shedding our skin, in both a literal and figurative sense and this song captures it so well.”
“Julia Kate will probably draw some comparison to Taylor Swift because people are basically lazy and reach for the name everyone knows at the moment. I suppose botha re Pop songwriters delving into the emotions of humanity but for me, Julia Kate stands out on her own for the way she takes her time and doesn’t rush or try to shoehorn in that glistening hook. She relies on vulnerability and genuine emotion on ‘Beverly Hills’ to reveal the story of her love and hook the listener.”
“Oslo, Norway’s Aiida wastes no time getting right to the pint on ‘Got No Strings.’
The attitude is palpable, and the writing as sharp and pointed as the delivery.
This is pure Pop Gold in the vein of Britney at her best. ”
“The vocal talent of Drew Schueler makes this track. Schueler’s vocal shifts and performative build forces the listener to go along for the ride. Lyrically this one didn’t hit me with that Aha type moment, but I still felt every word thanks to Schueler’s talent and passion. This is pure Pop Commercialism at its musical best, and Schueler has the tone and talent to go far in the musical landscape.”
“Caroline Romano always delivers with a strong emotive performance and this latest single, ‘Pretty Boys,’ delivers on those expectations.
’Pretty Boys is my honest recount of heartbreak,’ Caroline shares. ‘It’s like reading straight from my diary—a dramatic story with a terribly disappointing ending. The song is a cautionary tale about the blurry line between friendship and something more. Just because you’ve kissed him doesn’t mean you should do it again, and just because he looks at you that way doesn’t mean you’re the only one.’
Romano knows how to tap into her own experiences and emotions to give listeners a full spectrum of artistry. ”
“Written with Mental Health Day in mind, Ananya unleashes this Electro pop ode to taking care of yourself and cutting out the things that drag you down. The Zimbabwean pop star delivers the sharp writing with a steady, almost defiant brand of confidence despite the honest vulnerability of the writing and that combination brings this track to life.”
“A big soaring Alt Pop track with singer/songwriter vibes, ‘Her’ offers a smooth and emotional build that speaks to the insecurities and fears many of us possess. WIth that said, this track avoids a wallowing kind of despair, delving instead onto an honest vulnerability that makes the lyrics feel real and of course the talented performance hooks the listener in from the very beginning.”
“Originally hailing from Poland, Olah Bliss now dwells within the musical landscape of London. ‘BAng Bang’ is a timeless Alt Pop offering that would have been at home any of the last several decades, which is a testament to the versatility and range of talent on display in the track.
Bliss’s performance is engaging and nuanced and the energetic build is gripping. Musically, the hard edges and industrial feel adds to the emotion of the track in a meaningful way. All of which highlights the artistry and carefully crafted nature of this song. ”
“SABAI teams up with Linney to bring this track to life. ‘Are You Happy Now’ is a Future Bass track with clear Pop influence.
The lingering ghosts of past relationships can haunt us all and it is normal to sometimes wonder where they are now and if they are happy. I suppose what we want for that other person all depends how things ended but this track does a great job of allowing us to feel both sides of a complex array of emotions. ”
“Drew Schueler “Hurtable” is a song that balances the complexity of human emotions—capturing both the pain and the process of healing. The steady, chilled tempo seems to reflect a sense of calm and clarity amid the turmoil”
“A funky Electro Funk ode to cold hard ‘CA$H.’ j.aaron unleashes a sweet groove and build looking at the thing that dominates our world ... MONEY!
Doesn’t matter if your are flush, or broke this is a track that will give you something to dance about. So get up and move and don’t forget to get your hustle on to make that cash.”
“A high energy Pop track with one foot planted in the retro sound of the 80s and the other here in the present to give the song a nice contemporary Commercial vibe.
Rhea Ray delivers a pleasing performance with ‘Wild One.’ The temp and build keep it all interesting though I did crave more lyrical depth overall. Still, this is a fun party time track about the roller coaster ride of infatuation and love and how we all crave another hit soon as the high fades. ”
“Estella Dawn is one of my favorite artist that submits to us here at LA on Lock. Dawn always delivers Pop gold with a sultry sexy side and evocative well-written lyrics. I will remain in her corner advocating for the world to sit up and pay attention because she is certainly an artist that deserves a meteoric rise.
’Hey Gina’ fits the accolades above and offers a nice energetic groove that has a touch of Bruno in the beat.”
“The vocal delivery is so soft spoken I struggled to hear, I found myself turning the volume up louder to form a connection. However, I couldn’t grasp the songwriting aspect. The features do sound good together and very well blended. I couldn’t tell who was who. My recommendation would be to adjust the vocal level so a listener can embrace the song.”