Alice Jemima - Serious [Music Video Review] February 28, 2020 by Travis Erwin in Music, Singer/Songwriter Rating: 4.5 out of 5 “The world of social media is a false canvas that we all are painting our lives across, and this artful track and video from Alice Jemima takes a look at this ‘Serious’ problem. The loose connections we form via images and blurbs are not as true or absolute as our real life relationships, and yet more and more, society is putting a heavier emphasis on the former while disregarding the latter.Out of the context of face-to-face interaction the smallest of things are exploited and taken far too serious at times. This track is about exactly that and so much more.” — Travis Erwin (LA on Lock Blogger)