Jodi Guthro - Everyone Loves Me, But You [Review] November 16, 2019 by Travis Erwin in Music, Indie Pop, Singer/Songwriter, Commercial Rating: 4 out of 5 “Letting go is even tougher when only half of the couple is ready to break things off. This is a beautifully sang Pop track about being the one still emotionally tethered to what no longer is.” — Travis Erwin (LA on Lock Blogger)
Sidhant Seth - Hypnotizing Me [Review] November 15, 2019 by Travis Erwin in Lyric Video, Music, Electro Pop, Commercial, Singer/Songwriter Rating: 4 out of 5 “The unique sound hits you first, and given the fact Sidhant Seth is a unique talent with a variety of vocal skills and talents, that is to be expected. There is a reoccurring shift in the melody that originally threatened to shake me out of the groove, but after a number of listens, I found myself enjoying the change in sound more and more.” — Travis Erwin (LA on Lock Blogger)
Jessta James - Inferno [Music Video Review] November 15, 2019 by Travis Erwin in Music Videos, Commercial, Pop, Singer/Songwriter Rating: 4 out of 5 “A sultry and sensuous video accompanies a matching set of lyrics. Performance-wise Jessta James, captures the lust and desire here with a slow Pop groove that hints at Latin influences.” — Travis Erwin (LA on Lock Blogger)
JUJ - Pieces [Review] November 12, 2019 by Travis Erwin in Music, Commercial Rating: 4.5 out of 5 “Insomnia is an ugly thing, but this track beautifully captures the feelings of hope and desperation that it brings out in its sufferers. Big bold vocals with a pop gospel kind of feel delivers the lyrics over the top of a melody that soars in all the right places.” — Travis Erwin (LA on Lock Blogger)
KARLI - Running For My Life [Review] November 10, 2019 by Travis Erwin in Music, Lyric Video, Commercial Rating: 4 out of 5 “KARLI’s vocals perfectly capture the Pop sound, and the lyrics of ‘Running For My Life’ do a great job of showcasing her ability to emote and parlay emotion, into a variety of vocal sounds.” — Travis Erwin (LA on Lock Blogger)
Greyson Chance - Boots [Music Video Review] November 09, 2019 by Travis Erwin in Music Videos, Electro Pop, Commercial Rating: 4 out of 5 “A hard hitting beat, and cocky vocals kick this off before it settles into more of a pop groove. Greyson Chance is an intriguing artist that I plan to keep an eye on.” — Travis Erwin (LA on Lock Blogger)
Brooke Sierra - Voices [Review] November 09, 2019 by Travis Erwin in Music, Electro Pop, Commercial Rating: 4 out of 5 “Brooke Sierra is a talented vocalist and that element shines brightest on ‘Voices,’ though the songwriting is also very strong as well. A nice, smooth commercial groove goes along with the Electro Pop vibe musically, creating a mainstream single as vibrant as any out there.” — Travis Erwin (LA on Lock Blogger)
Lauren LoGrasso - Road to Glory [Review] November 08, 2019 by Travis Erwin in music, Commercial Rating: 4.5 out of 5 “The soul of Gospel. The look of Rock. The attitude of a pop diva. This track incorporates it all, and distills it down to a single — smooth as top shelf whiskey.” — Travis Erwin (LA on Lock Blogger)
Yonee - Bad [Review] November 07, 2019 by Travis Erwin in Music, Commercial, Singer/Songwriter Rating: 4 out of 5 “Sultry and forbidden, Yonee drops a smooth flow detailing the ‘Bad’ things he wants to do with the one he desires. Lyrically this one sets a mood and transports you to a emotional place and time.” — Travis Erwin (LA on Lock Blogger)
Me an Di - Hiatus [Review] November 07, 2019 by Travis Erwin in Music, Commercial, Future Bass Rating: 4.5 out of 5 “Born in LA rush hour traffic, ‘Hiatus’ is an high energy pop single about that moment in a relationship where it is either time to break free and breath on your own, or double down and commit. The track is lively with a dance energy and infectious vocals. For those near LA the single release show will be November 8th at 10 pm at Hotel Cafe.” — Travis Erwin (LA on Lock Blogger)
Dylan Rockoff - Bad Haircut [Music Video Review] November 03, 2019 by Travis Erwin in Music Videos, Commercial Rating: 4.5 out of 5 “Dylan Rockoff brings a little of that Bruno funk flavor in this fun ode to the fickle nature of both love, and haircuts. Then again a ‘Bad Haircut’ can ruin far more than your day so maybe this is actually a serious song. Nah, because luckily bad haircuts don’t last forever even if the photographic evidence does. ” — Travis Erwin (LA on Lock Blogger)
Millé - Minimal Love [Review] November 03, 2019 by Travis Erwin in Music, Commercial Rating: 4 out of 5 “The early tones intrigue with a quiet reserve, until the track explodes into a glorious chorus. Millé has a unique quiver to his voice at times and a raw tenderness others.” — Travis Erwin (LA on Lock Blogger)
DRAMAS - Eph [Music Video Review] November 02, 2019 by Travis Erwin in Music Videos, Commercial Rating: 4 out of 5 “This is a track that was a slow emotional build for me. The accompanying video is outstanding and helps connect the lyrics to an imagery and vision. The sound is modern and commercial but not pop exactly, this makes the track hard to categorize, but no matter how you describe the music, the adjectives intelligent and emotional should be used.” — Travis Erwin (LA on Lock Blogger)
WILSN - Brand New Day [Review] November 01, 2019 by Travis Erwin in Music, Neo-Soul, Commercial Rating: 4 out of 5 “Bold vocals, that remind of Winehouse, and a melody that is both modern and darkly retro, drive this track. Lyrically the single might not offer as much as some other songs, but the magic of the performance is that it doesn’t need to be, in order to evoke a strong emotional reaction. ” — Travis Erwin (LA on Lock Blogger)
Ariane - Sweatshirt [Music Video Review] October 31, 2019 by Travis Erwin in Music Videos, Electro Pop, Commercial Rating: 4 out of 5 “This track felt dangerous from the first beat, and Ariane’s vocals only add to that foreboding, yet alluring sense. The video tells the story quite well as the song unfolds. Lyrically I did get caught up in the repeated phrase ‘polyester blend,’ but beyond that the lyrics and story here is so palpable I was totally immersed.” — Travis Erwin (LA on Lock Blogger)
ZOË - Amour Fou [Music Video Review] October 30, 2019 by Travis Erwin in Music Videos, Electro Pop, Commercial Rating: 3.5 out of 5 “Soft and sexy, Austrian beauty ZOË captivates with an alluring vocal style. The track has a retro European vibe and the video is reminiscent of a perfume ad. Lyricailly the track could have done more, but still I could not look away or stop listening to her voice.” — Travis Erwin (LA on Lock Blogger)
Felin - Money Honey [Music Video Review] October 29, 2019 by Travis Erwin in Music Videos, Commercial, Punk Rating: 4 out of 5 “Pinpointing exactly what I love about this track is tough. There is an undeniable energy to the performance, and the video is wryly funny.The overall sound here us Euro Punk in nature and the overall project of song/video carries the same European flavor throughout. Well worth a watch and a listen.” — Travis Erwin (LA on Lock Blogger)
Miranda Glory - Pisces [Review] October 25, 2019 by Travis Erwin in Music, Electro Pop, Contemporary R&B, Commercial Rating: 4.5 out of 5 “The vocals are smooth and tender and that brings a vulnerability that really works well here. The production is catchy with enough Electro elements to keep this one from falling into a saccharine pop vibe. The chorus hook is fantastic and unexpected.” — Travis Erwin (LA on Lock Blogger)
Josh Stevens - Somewhere [Music Video Review] October 22, 2019 by Travis Erwin in Music Videos, Commercial Rating: 4.5 out of 5 “I have a soft spot in my writer’s soul for character songs, and that is exactly what this single is at its heart. John Steven’s paints a vivid picture that stirs emotional attachment with a lively track about a woman chasing her Hollywood dreams. ” — Travis Erwin (LA on Lock Blogger)
DAVVN - Are You Still Watching? [Review] October 22, 2019 by Travis Erwin in Music, Commercial Rating: 4.5 out of 5 “Netflix and Chill gets all the glory, but who hasn’t found themselves in Netflix and Still ... As in in ‘Are You Still Watching?’ Binge watching is one thing, but sometimes that act of solitary streaming is one of loneliness and it is in those times that the innocent question feels like a judgement. DAVVN has taken the emotions of those times, and given us an pop-minded anthem for how it feels when streaming entertainment is your only companion.” — Travis Erwin (LA on Lock Blogger)