Max Frost - Back In The Summer [Music Video Review} March 12, 2020 by Travis Erwin in Music Videos, Commercial, Singer/Songwriter Rating: 4 out of 5 “A hard undulating beat kicks this track off which has that feel of a true summer hit. The video is fun and captures the spirit of the track.You could very well be hearing Max Frost and ‘Back In The Summer” all year long as this is the kind of infectious track that takes hole when the days are long and the sun is warm. ” — Travis Erwin (LA on Lock Blogger)
ARSADI - If You Were Mine [Review] March 10, 2020 by Travis Erwin in Music, Commercial, Indie Rock, Indie Pop Rating: 4 out of 5 “ARSADI unleashes a musical daydream with, ‘If You Were Mine,’ a track detailing the vivid imagination of a future based upon nothing more than the sight of a complete stranger. Sometimes the sight of a person speaks to us and we play such a movie in our minds. The vocal style fits that dreamy vibe and the melody is soft and engaging. There is a definite Coldplay aura to this single, and the energy builds as the track progresses to keep you immersed in the lyrics and performance ” — Travis Erwin (LA on Lock Blogger)
Stephen Flickner - Destiny [Review] March 07, 2020 by Travis Erwin in Music, Commercial Rating: 4 out of 5 “Sometimes when you are making those right and left swipes, you stumble across that person that captivates you from the get go. Maybe you meet and maybe you don’t., but either way sometimes a person lingers in your mind creating a persoanl narrative in your imagination. If you do meet, and then go your separate ways without them having the same powerful feelings then you are left wondering about the girl you thought perhaps was your ‘Destiny.’ This is the world that Stephen Flickner give us in all of its Commercial Pop glory with a smooth melody, and an engaging voice. ” — Travis Erwin (LA on Lock Blogger)
Petty Party - Paralyzed (ft. Vp3) [Review] March 03, 2020 by Travis Erwin in Music, Commercial Rating: 4 out of 5 “The emotion of wanting someone more than they want you is something most of us have felt. This song brings that kind of vibe, but it goes beyond that because the viewpoint comes from someone who realizes this person they want is bad ,and maybe even dangerous for them. It is about an addiction that could be even more deadly than chemical dependency.The vibe is jazzy and uptempo, but the track delivers a decided commercial appeal that fits well int he modern landscape of music. ” — Travis Erwin (LA on Lock Blogger)
BabyJake - Confidant [Music Video Review] March 03, 2020 by Travis Erwin in Music Videos, Alternative, Commercial Rating: 4 out of 5 “BabyJake drops this in your face breakup song for anyone that has faced betrayal. The lyrics are gritty and raw and pull absolutely no punches. The vocals deliver an Alternative Rock vibe with a hint of Hip-Hop influence sprinkled in here and there. This is the kind of track that feels like therapy for the songwriter, but also for anyone that is trying to close a door on a relationship they once had high hopes for.” — Travis Erwin (LA on Lock Blogger)
Dani Le Rose - Flowers [Review] March 01, 2020 by Travis Erwin in Music, Electro Pop, Commercial Rating: 4.5 out of 5 “Dani Le Rose drops a track with exotic tones and an intoxicating beat. Le Rose’s vocals are soft, yet sultry and the lyrics spring from the emotions like a flower from the parched earth, to give us a beauty that stems from arid emotions. The arrangement of the track accentuates the songwriting to grow this single, ‘Flower’ into a delightful bouquet of sound and emotion. This is the Electro Pop we all want and need! ” — Travis Erwin (LA on Lock Blogger)
Von Deckle - Devilish Girl [Review] February 29, 2020 by Travis Erwin in Music, Commercial, blues, Alternative Rating: 4 out of 5 “This track delivers a rich and earthly Blues Roots vibe. Hard driving guitar energy backs the vocals, which feels like a ride down a rough gravel road. That is a good thing here, because the vibe fits perfectly with the lyrics and spirit of this song. The songwriting puts a twist on the trope of selling your soul to the devil to gain the thing you most desire. In this case, the love of a woman. ” — Travis Erwin (LA on Lock Blogger)
GATTÜSO feat. Kat Nestel - Walk On Water [Review] February 28, 2020 by Travis Erwin in Music, EDM, Commercial Rating: 4 out of 5 “This is a big bold EDM anthem filled with soaring vocals and a huge piano melody. The track utilizes the vocal talent of Kat Nestel to marry the emotions of the lyrics, with the bold musical choices of GATTUSO. The production is spot on throughout and the energy undeniable in this track destined to be a party classic.” — Travis Erwin (LA on Lock Blogger)
Jon Sine - About You [Review] February 28, 2020 by Travis Erwin in Music, Electro Pop, Deep House, Commercial Rating: 4 out of 5 “Jon Sine follows up his biggest song as yet, ‘All About,’ with a new single ‘About You.’ Featuring the vocal talent of Diandra Faye, this new track is a light and airy, with engaging lyrics that are easy to sing along with. The energy of the single delivers an island vibe as it explores a renewed independence after having a relationship where everything was about the other party. ’About You’ is about that breath of fresh air on the other side of a break up.” — Travis Erwin (LA on Lock Blogger)
LODATO - Good [Music Video Review] February 22, 2020 by Travis Erwin in Music Videos, Commercial, EDM Rating: 4 out of 5 “The vocals engage early on which offers an early hook before the beat and energy ramps up and infuses the need to move in your bones. Lyrically the track intrigues, moving in and out of your soul with solid emotion and a defiant spirit. A single you can sing along with while you let the music take over and and guide you to the dance floor. ” — Travis Erwin (LA on Lock Blogger)
Jet Black Alley Cat - Rewind [Review] February 21, 2020 by Travis Erwin in Music, Indie Pop, Commercial Rating: 4 out of 5 “Jet Black Alley Cat brings a decidedly Indie Pop Retro sound with ‘Rewind.’ The thing is does it harklen back to the 80’s ... yes at times. The 90’s ... absolutely the vocal brings that flavor. The early 2000’s ... yes absolutely. So how the hell does the track still feel fresh and contemporary? The answer to that is true talent is often timeless and far reaching and this is the kind of track that is right at home in any decade.” — Travis Erwin (LA on Lock Blogger)
Devin Kennedy - Happy Yet [Review] February 14, 2020 by Travis Erwin in Music, Commercial Rating: 4 out of 5 “Devin Kennedy has a voice that simply draws you in with its smooth groove and tone. The beat here is a bit erratic, and normally that would bother me, but given the nature of the lyrics it works well here. The song deals with the constant chase. How we see images and posts of things that we think we want, but the more we go after and find them, the more apparent it becomes that our happiness does not lie in t e pursuit of the material things we see others proclaiming to bring them joy. Happiness is more selfish and absolute to us individually, and finding those things is not always easy. So getting caught up emulating others is a pitfall we’ve all fallen into.” — Travis Erwin (LA on Lock Blogger)
Mia Mormino - Push & Pull [Review] February 14, 2020 by Travis Erwin in Music, Commercial Rating: 4 out of 5 “Mia Mormino is an artist we have featured before and as long as she keeps releasing such quality track we will continue to be advocates for her rising stardom. ’Push & Pull’ delivers a perfect Valentine’s Day vibe with its sultry vocal track and alluring beat. Lyrically the track is sensual and intriguing. ” — Travis Erwin (LA on Lock Blogger)
Gavin Haley - The Way I Am (feat. Ella Vos, Luke Korns, Olivia Rouyre) [Music Video Review] February 07, 2020 by Travis Erwin in Music, Commercial Rating: 4.5 out of 5 “The video has a retro feel and the single itself has that same timeless quality that good music often delivers. Gavin Haley and Ella Vos team up here to bring a track about the intricacies of a relationship where the parties are struggling to better know each other, while still holding back the emotions that it takes to get there.With a smooth pop groove, that hints at an almost contemporary Country sound at times, this track isn’t really about genre, as much as it is emotion. This is because the single transcends the categories marketers use, and is simply about the humanity of our hearts.” — Travis Erwin (LA on Lock Blogger)
OLGA - Kiss My Sadness Away [Review] February 07, 2020 by Travis Erwin in Music, Electro Pop, Commercial, Singer/Songwriter Rating: 4 out of 5 “The writing here is spot on perfection. Vocally, the first few lines felt a touch dated for me, but then the track took a turn and felt purely modern from then on. The beat and melody add to the whip-smart lyrics and make this track so sharp you simply cannot escape the hook. The tale of a jaded lover considering a reconciliation, but only after the gets the damn answers she needs. Attitude prevails and pulls you deep into this relationship even if you’ve never been there yourself.” — Travis Erwin (LA on Lock Blogger)
Gina Livia - in my head [Review] February 07, 2020 by Travis Erwin in Music, Singer/Songwriter, Indie Pop, Commercial Rating: 4 out of 5 “The musical vibe of this single is light and airy, but lyrically the song delivers a mood much darker. Over a nice Pop groove, Gina Livia lays down her lyrics of feeling isolated and alone. Being stuck ‘in her head’ and not willing to put herself out there. The track feels real and her vulnerability comes across in the performance as she longs to overcome these feelings in order to live life to its fullest. ” — Travis Erwin (LA on Lock Blogger)
WHATEVER WE ARE - ROMANTICATION [Review] February 07, 2020 by Travis Erwin in Music, Commercial Rating: 4 out of 5 “Escaping together is key to every relationship, and this track is about the hedonistic urge to let loose and reconnect in all the best ways. Think of it of the Pop song equivalent of What Happens in Vegas, stays in Vegas, though of course when you are with the one you love, letting your lust carry you away doesn’t need neon lights and free booze to fuel the=at carnal desire. The track itself offers several different voices and styles, keeping you intrigued for the ride. ” — Travis Erwin (LA on Lock Blogger)
Helena Mayer - Headspace [Review] February 04, 2020 by Travis Erwin in Music, Singer/Songwriter, Commercial Rating: 4 out of 5 “Helena Mayer delivers a Pop track dealing with the jumble of thoughts, emotions, fears, and doubts, that fill all of our heads. The track is about taking charge and not becoming overwhelmed by our own memories. The vocals are talented and engaging and the beat keeps the track moving forward with precision and bounce. A track that feels right for your workout playlist, or any other time when you are working toward a better you.” — Travis Erwin (LA on Lock Blogger)
Laney Lynx - Bad Attitudes [Music Video Review] February 04, 2020 by Travis Erwin in Commercial, Music Videos Rating: 4 out of 5 “Laney Lynx delivers the line “You’re hanging out with a whack crew, what does that say about you,’ with pure Pop sugar to her vocals, but the sentiment behind the track is a bit more tart on the tongue. Still you will want to take a bite and think this one over. The lyrics deliver the internal conflict we go through when we find a person we like but don’t really like their friends or in fact their world. That fear that you don’t fit in, or perhaps will fit in too well, only to get drug down into more than you bargained for. The arrangement makes the track light and airy but there are definitely some undertones to the writing that make this feel more complex. The imagery of the video adds to both elements to tie it all together. ” — Travis Erwin (LA on Lock Blogger)
Brandon Colbein - Mess [Review] February 04, 2020 by Travis Erwin in Music, Indie Pop, Singer/Songwriter, Commercial Rating: 4.5 out of 5 “With a bit of gravel to his voice, Brandon Colbein drops the emotional verses of ‘Mess’ on us and we can feel the disoriented pain of a bad a breakup. Then the chorus hits and Colbein’s voice smooths out into a higher pitched tone of emotional disbelief. The melody and the beat here deliver that same juxtaposition giving the song a back and forth feel that is exactly how most of us a feel when we are an emotional mess. The arrangement of the track shows as much talent as the vocals and songwriting making this a track with legs enough to become a lasting standard. Can’t wait to hear more from this talented artist. ” — Travis Erwin (LA on Lock Blogger)