Alyssa Caroline - Not The One [Review] January 23, 2021 by Travis Erwin in Music, Commercial, Indie Pop Rating: 4 out of 5 “Alyssa Caroline comes with Commercial/Indie Pop single that speaks to to the insecurities lurking in most of us. There is a bit of a Taylor Swift flavor in the emotion, but for me the writing here is more honest and straightforward. ‘Not The One’ is an ode to anyone who feels like they are more of a second choice than a priority for others.” — Travis Erwin (LA on Lock Blogger)
Phantom Phunk x Pandapaws x C.i.D. - Wound Up [Review] January 22, 2021 by Travis Erwin in Music, Hip-Hop, Commercial Rating: 4 out of 5 “This is a track that shifts and bends, giving you several different vibes and grooves. Coming with an ensemble feel that reminded of Wu Tang, ‘Wound Up’ offers a soulful groove that you can’t help but fall into and sway along with. Great for hanging with the people you call family whether they are related or not, or simply chilling by yourself the mood here is inescapable.” — Travis Erwin (LA on Lock Blogger)
SZNS - Behave [Review] January 22, 2021 by Travis Erwin in Music, Electro Pop, Commercial “SZNS deliver unflinching attitude and allure that wraps around you and refuses to let go. I could attempt to describe the intent behind this Electro Pop track, but instead I’ll turn it over to a direct quote from the band —’Behave’ is for every girl who’s been told to act like a lady: to sit up straight, be polite, to let the grown ups talk. Our entire lives we’ve been told that we’re ‘doing too much’ or acting ‘too intense’ - Behave is about being unapologetic, and taking up the space you deserve, despite what anyone else might say. If being demure and soft-spoken is good behavior, then I guess we never learned how to behave. ~SZNS” — Travis Erwin (LA on Lock Blogger)
Sydnee Carter - Drug Was You [Review] January 22, 2021 by Travis Erwin in Music, Commercial Rating: 4 out of 5 “Getting hit with a reminder of a romance that once was, can be a painful blast from the past. Especially when you least expect it. The emotional blow has the power to spin both mind and body. Sydnee Carter delivers that impact with her single, ‘Drug Was You’ and for anyone that has ever experienced that kind of emotional derailment the sing gives meaning to the feeling. The track has a nice Commercial sound while still managing to land with impact.” — Travis Erwin (LA on Lock Blogger)
Gild Walton - Convince My Mind [Music Video Review] January 15, 2021 by Travis Erwin in Music Videos, Commercial, Singer/Songwriter Rating: 4 out of 5 “Gild Walton take an angle of honesty that few are willing to share after a tough breakup. This piano driven track offers up the emotional distress of a bad end to love, and is underpinned by a restless anxiety that feels true and genuine. The vocal talent shines in the subtle inflections, and is particularly evident in the bigger moments of the track which tend to arrive at the perfect time to keep the listener leaning in. ” — Travis Erwin (LA on Lock Blogger)
kings elliot - dancing alone [Review] January 15, 2021 by Travis Erwin in Music, Commercial Rating: 4 out of 5 “A soft emotional set of vocals brings ‘Dancing Alone’ alive in a tangible way. Kings Elliott has that sensual vulnerability that invites you in close, and lends an intimacy to the words that keeps you leaning in and invested. Hard to draw an easy comparison to a similar artist, or fit this into a genre, but if pressed I’d label it as Commercial leaning Singer/Songwriter. ” — Travis Erwin (LA on Lock Blogger)
Charlotte Cardin - Daddy [Music Video Review] January 14, 2021 by Travis Erwin in Music Videos, Commercial, Singer/Songwriter Rating: 4 out of 5 “Charlotte Cardin delivers a modern sound that does at times feel like it owes a debt to Stevie Nicks and Fleetwood Mac, but Cardin delivers an extra bit of seductive vulnerability to a set of lyrics that is more about taking a dangerous leap than it is about waiting and hoping. From the artist ... ‘’Daddy’ is a song about kissing your crush right by the open bar,’ muses Cardin. ‘Your crush’s other crush, standing by the shrimp buffet, sees it all. Your crush can’t choose between their two crushes, so you jump right in and choose for them. ‘Daddy’ is a song about knowingly making a bad decision and loving it.’” — Travis Erwin (LA on Lock Blogger)
Estella Dawn - Petty [Review] January 14, 2021 by Travis Erwin in Music, Commercial, Indie Pop, Singer/Songwriter Rating: 4.5 out of 5 “Betrayal of any kind is a tough thing to take without suffering emotional scars. Estella Dawn takes those emotions on in ‘Petty,’ a track about coming to the realization that the person you have been there to support of lift up, is not nearly as committed to doing the same for you in your time of need. Dawn captures the feelings well and delivers an engaging set of vocals to go with a well-written track that speaks to the power of friendship and betrayal. ” — Travis Erwin (LA on Lock Blogger)
Nicholas Hamilton - Different Year [Review] January 08, 2021 by Travis Erwin in Music, Commercial, Pop Rating: 4 out of 5 “Like the rest of the world, Nicholas Hamilton is ready for a ‘Different Year,’ after surviving this past three-hundred, sixty-five. In this low key Pop song, Hamilton reflects on the things we missed or lost in 2020, but the track carries hope and a touch of defiance as we all gear up to charge bravely forward into 2021.” — Travis Erwin (LA on Lock Blogger)
Doble - Risks [Music Video Review] January 08, 2021 by Kreadiv Kesh in Commercial, Music Videos, Lyric Video Rating: 4 out of 5 “Life is short. However, life is all about risk as well. Doble new single ‘Risks’ is a mixture of Latin Hip-Hop. The song starts off with encouraging its listeners to take chances because there are so many opportunities. What starts out as english shifts to Espanol but overall the song flows so well.” — Kreadiv Kesh (LA On Lock Blogger)
WHOISLUCCI - Yuck! [Music Video Review] January 04, 2021 by Kreadiv Kesh in Commercial Rating: 3.5 out of 5 “WHOISLUCCI? Lucci is raw. Sometimes we get tired of short shirts and mini skirts. WHOISLUCCI delivers authenticity not just in her appearance but her lyrics. Her new single Yuck! is about the BS because she ain’t with no fxck shxt.” — Kreadiv Kesh (LA On Lock Blogger)
Limón Limón - Away [Review] December 28, 2020 by Travis Erwin in Music, Commercial, Indie Pop Rating: 4 out of 5 “This last year has left many of us longing to escape and get ‘Away.’ Limon Limon has captured that eager desire in an energetic ode to wanderlust. Musically, the track has a splash of the throwback 80s vibe without ever falling purely into a retro feel. There is a dash of The Police, but also a hint of Maroon 5 all over the top of a Latin flair to the beat.” — Travis Erwin (LA on Lock Blogger)
townsend - Responsible [Review] December 23, 2020 by Travis Erwin in Music, Commercial, Singer/Songwriter Rating: 4 lout of 5 “The on again, off again of a dying relationship is an emotional tweeter totter chocked full of ups and downs. This single from townsend, captures those cycles with a soft vulnerably that keeps you leaning in and invested in the arc of the single. There is a Pop vibe to this Acoustic driven track that lends it a Commercial sound despite the singer/songwriter structure.” — Travis Erwin (LA on Lock Blogger)
NAKED KOALA x Matthew Schuler - Drifted Apart [Review] December 22, 2020 by Travis Erwin in Music, Singer/Songwriter, Commercial Rating: 4 out of 5 “NAKED KOALA strikes the perfect balance between emotional singer/songwriter vibes and the energetic feel of a Commercial Pop song with their latest offering, ‘Drifted Apart.’ Most of us have seen friendships and relationship vanish over time so the feelings of this track are certainly familiar and the talent shines as the track also utilizes the talents of Mathew Schuler known to many from his time on The Voice.” — Travis Erwin (LA on Lock Blogger)
R3HAB - Ones You Miss [Review] December 22, 2020 by Travis Erwin in Music, Commercial, EDM Rating: 4 out of 5 “As one year fades into the next, we all tend to take stock of the year that was, as well as the progression of our lives in general. After such a year as 2020, this is all the more true so R3HAB has created the very track we needed to serve as the backdrop for these thoughts. The musical build is subdued yet provocative enough to invoke that reflective side. Lyrically, the track does a good job of turning our minds inward.” — Travis Erwin (LA on Lock Blogger)
Dillon Francis - Be Somebody (feat. Evie Irie) [Dillon Francis VIP Remix] [Music Video Review] December 18, 2020 by Travis Erwin in Music Videos, Electro Pop, EDM, Commercial Rating: 4 out of 5 “Platinum-certified artist and producer Dillon Francis releases a remix of ‘Be Somebody’ featuring Evie Irie and it is spot on perfect. The vibe comes through in the build and progression, and is intensified with a nicely compiled video created from footage gained from the artists mom. The track is simply a vibe that works and pulls you in as you listen.” — Travis Erwin (LA on Lock Blogger)
Khamari - Demons (Eldorado) [Music Review] December 18, 2020 by Travis Erwin in Contemporary R&B, R&B, Commercial Rating: 4 out of 5 “The art of building an arc with song placement and progression over an entire album or EP is almost a lost art in today’s world of streaming singles, but Khamari has put together a true vibe with the way his EP was built. ’Demons’ is a great track all on its own, so you can listen and appreciate the single’s merits, but for the full effect, take a dive into the entire project.” — Travis Erwin (LA on Lock Blogger)
Trent Toney - Knew You [Music Video Review] December 17, 2020 by Kreadiv Kesh in Music Videos, Commercial Rating: 4 out of 5 “Trent’s new single ‘Knew You’ starts off with a man in deep thought but trying to get away from his thoughts. He becomes lost in angels lullaby’s and realizing it’s all in his head. The acoustics and guitar strings are heard throughout the song. ” — Kreadiv Kesh (LA On Lock Blogger)
Lola Lennox - La La Love Me [Review] December 08, 2020 by Travis Erwin in Music, Commercial, Pop, Singer/Songwriter Rating: 4 out of 5 “Lola Lennox drops this energetic track on us that feels a bit like a Holiday song in spirit even though the lyrics are not specific to any time of the year. The vocals reminded me of a mix of Amy Winehouse and Adele though this single certainly feels more Pop oriented than those artists tend to sound.All in all, a fun track that gathers you in and carries your forward with a smile on your face.” — Travis Erwin (LA on Lock Blogger)
Cristina Hart - Will You [Review] December 04, 2020 by Travis Erwin in Music, Commercial Rating: 4 out of 5 “Cristina Hart’s warm vocals wrap around you allowing the emotions of this single to engulf and comfort you in the same way a timeworn memory can.’Will You’ is a slow building, big Pop single that speaks directly to the heart. The vocal talent carries the day, but the production certainly aids in the warmth of the track.” — Travis Erwin (LA on Lock Blogger)