Olivia Wik - Let's Dance [Review] January 22, 2022 by Travis Erwin in Music, Commercial Rating: 4 out of 5 “Sex and music fit together like ... Well, I better not run with that simile but let’s simply say that sometimes its fun to fall in on a song that celebrates our primal urges. ’Let’s Dance’ from Olivia Wik basks in the euphoria and glow of that charged sexual energy of lust and love, making this track the perfect addition to that playlist you have been curating for the occasion. Listen to the track, feel the infectious rhythm and spirit, then share it with your favorite dance partner.” — Travis Erwin ~ LA on Lock Blogger
Madisyn Gifford - Except For You [Music Video Review] January 21, 2022 by Travis Erwin in Music, Music Videos, Commercial, Adult Contemporary Rating: 4 out of 5 “Sometimes we love the idea of someone or something more than the actual person or thing. Madisyn Gifford drops this track about moving on from a relationship while missing not the person but all the external variables that made up their surrounding while together. The vocal delivery is honest and borders on vulnerability mixed with regret. Lyrically the track is almost a stream of conscious vibe that we all do when contemplating how things used to be. ” — Travis Erwin ~ LA on Lock Blogger
Haiden - Can't Hurt Me [Review] January 21, 2022 by Travis Erwin in Music, Commercial Rating: 4 out of 5 “A classic Pop sound and arrangement brings out this track about modern day cheating. Haiden is quick to say ‘Can’t Hurt Me,’ but that title is a bit of a misnomer as the lyrical build is all about being hurt and scared and feeling that relationship slipping away. With a side dish of sticking your hand in the sand, to avoid feeling the torture of emotional pain.” — Travis Erwin ~ LA on Lock Blogger
Jack Kane - Come To Terms [Review] January 21, 2022 by Travis Erwin in Music, Commercial Rating: 4 out of 5 “Jack Kane expresses vulnerability in his slow and tender delivery of ‘Come to Terms.’ The emotion is tangible in every line and the build carries the listener forward as we feel every word. We’ve all had to come to terms with some bit of grief be it from a loss of life or loss of relationship. Emerging on the other side of dark times is a process, but this is the kind of song that can ease the pain and let us know we are not alone.” — Travis Erwin ~ LA on Lock Blogger
Marian Hill (featuring GASHI) - little bit [Music Video Review] January 19, 2022 by Travis Erwin in Music Videos, Commercial Rating: 4 out of 5 “Running into an ex is always a bit awkward, and this track from Marian Hill explores that set of emotions. The arrangement is intriguing and not at all predictable. I did crave more tempo a few times, but this was a track that kept me leaning in for the duration and I felt the emotion of the writing come through in the performances. A unique build that somehow brings out the uncomfortable sensation of running into that person that once meant everything to you.” — Travis Erwin ~ LA on Lock Blogger
Vezza - Won't Apologize (feat. Carly Moffa) [Review] January 14, 2022 by Travis Erwin in Commercial, Music Rating: 4 out of 5 “Vezza teams up with American Idol alum Carly Moffa on this track about sacrificing your comfort in pursuit of chasing your dreams. With a bold commercial sound, ‘Won’t Apologize’ is almost an open letter to those you left back in your hometown to explain why you left and why its not a bad thing even though it does come with a certain level of uncertainty and anxiety. ” — Travis Erwin ~ LA on Lock blogger
Steerner - Rush [Review] January 03, 2022 by Travis Erwin in Music, Commercial, EDM Rating: 4 out of 5 “Offering an intriguing build, ‘Rush’ from Steerner is a track that sweeps you up and in. Much like the rush of any addiction, it is hard to turn away from and that is exactly what the lyrics here are about. Be it drugs, love, or simply the thrill of a the beat on the dance floor this track is about chasing that vibe and feeling. A clean production and talented delivery brings it all home.” — Travis Erwin ~ LA on Lock Blogger
Lyric Noel - Look Alive [Music Video Review] December 16, 2021 by Kreadiv Kesh in Commercial, Music Videos Rating: 4 out of 5 “The strong clapping in the first few seconds will have you clapping and stomping along. Lyric Noel is vocally strong and determined to get her point across in “Look Alive”. The track is about rebirthing yourself and being more powerful than what tried to tear you down. The guitar strings motivate her vocally and assists with her take over in getting what is hers. ” — Kreadiv Keshia [LA On Lock Blogger]
Gustaf - Only God Knows [Review] December 03, 2021 by Travis Erwin in Music, Commercial Rating: 4 out of 5 “Denmark’s Gustaf has the kind of voice that feels like a conversation with a longtime friend. Beyond that talent, this track also has a nice easy groove and light airy tone tot he musical arrangement making it easy to fall in and connect with. both lyrically and musically. This is a nice track that belongs on your playlists for those times you just wanna relax and feel a nice tranquil build. ” — Travis Erwin ~ LA on Lock Blogger
MIXIE - Run Away [Review] December 01, 2021 by Travis Erwin in Music, Indie Pop, Electro Pop, Commercial Rating: 4 out of 5 “Already having made her mark as a model, digital artist, and fashion designer, MIXIE is celebrating her artistic journey into music with her debut single, ‘Run Away.’LGBTQI+ to the bone and current Manhattanite, MIXIE is a renaissance girl for the 21st century. Riding pure Pop tones and Commercial vibe musically, this track is right at home with current hits. The energy and lyrical flow hooks in and doesn’t let go. ” — Travis Erwin ~ LA on Lock Blogger
Hayk Keys - Party Of One [Review] November 24, 2021 by Travis Erwin in Music, Commercial Rating: 4 out of 5 “An accomplished songwriter, Hayk Keys is now writing hits for himself and ‘Party Of One.’ might be the first time you are hearing Keys, but I have a solid hunch it won’t be the last. The track delivers an engaging energy and lyrical honesty that resonate and keeps the listener invested in the overall build. A fun Commercial sound that gets in and does the job without a bunch of unnecessary production tricks or gimmicks. ” — Travis Erwin ~ LA on Lock Blogger
Arlo Boe - 80's Movie [Review] November 24, 2021 by Travis Erwin in Music, Electro Pop, Commercial Rating: 4 out of 5 “For a lot of people the 80s were the height of Pop music and this tack from Arlo Boe pays homage to the glorious synth sounds of that era. There is a Flashdance and Footloose feel to this track and it certainly would be right at home alongside those soundtracks but there is still a contemporary edge that lifts this one above being merely a tribute to musical glories of decades past. ” — Travis Erwin ~ LA on Lock Blogger
Anja Kotar - Fun For You [Music Video Review] November 23, 2021 by Travis Erwin in Music Videos, Commercial Rating: 4 out of 5 “To steal a few words from from Game Of Thrones ... the dating world is dark and full of dangers. Okay, so the original line was the night is dark and full of terrors, but we all know most dating is done at night and no matter the time it is certainly fraught with trouble. Anja Kotar knows this and sings about the odd struggle in a fun and expressive way on ‘Fun For You.’ Both the song and video are pure Pop energy that entertains all the way through.” — Travis Erwin ~ LA on Lock Blogger
Ryan Riback - (Just Can't) Hate U (feat. Dotter) [Review] November 23, 2021 by Travis Erwin in Music, Electro Pop, Commercial Rating: 4 out of 5 “Australian producer, Ryan Riback pushes all the right buttons in giving us this single. ‘(Just Can’t) Hate U’ features the vocals talent of Dotter and the pairing of talent brings the song out to its fullest. We’ve all had that person we should hate, but just can’t seem to find that particular emotion so we turn to them far more times that we should. This song is about such a dilemma and the odd mix of feelings that comes with it.” — Travis Erwin ~ LA on Lock Blogger
Michelle Ray - Tattoo [Review] November 19, 2021 by Travis Erwin in Music, Electro Pop, Singer/Songwriter, Commercial Rating: 4.5 out of 5 “Michelle Ray leaves her mark, just as a ‘Tattoo’ does but Ray does it with a powerful voice and the emotive delivery not many artists are capable of. Big and bold this single has the same vibe you get from Pink, or Adele or other truly expressive vocalists. Don’t sleep on this single, because Michelle Ray is a clear star in the making, and this is your chance to buy in early and help spread the word. ” — Travis Erwin ~ LA on Lock Blogger
Ian Oshér - Never Alone [Review] November 19, 2021 by Travis Erwin in Music, Commercial, Electronic, Indie Electronic, Indie Pop Rating: 4 out of 5 “Light and upbeat, ‘Never Alone’ from Ian Oshér is one of those songs that grabs you in immediately and refuses to let you go. The LA artists rides a nice calm wave to deliver the track. There is a subtle energy and spark without the track resorting to gimmicks or over production. The simple, straightforward lyrics and arrangement work quite well. ” — Travis Erwin ~ LA on Lock Blogger
Taska Black x Dasha - Going Nowhere [Review] November 18, 2021 by Travis Erwin in Music, Commercial Rating: 4 out of 5 “Taska Black teams up with Dash on this engaging track. “Going Nowhere’ is a pledge and a promise to stay loyal and true no matter what life throws up as a roadblock. The build is engaging and the progression soft and vulnerable while also also fiercely determined in its tone. The mood of the track perfectly matches the tone of the writing and the build sweeps the listener along with little effort. ” — Travis Erwin ~ LA on Lock Blogger
Sydney Lauren - Bucket Hat [Review] November 18, 2021 by Travis Erwin in Music, Singer/Songwriter, Commercial, Country Rating: 4 out of 5 “Music is a great tool for turning around a bad mood, and ‘Bucket Hat’ from Sydney Lauren is a song all about turning your mindset around and finding a groove that makes you feel better. The energy and vocal performance are easy to relate to and connect with — making this a track capable of turning around your own day. ” — Travis Erwin ~ LA on Lock Blogger
Fuhr - Goodbye [Review] November 11, 2021 by Travis Erwin in Music, Commercial, Adult Contemporary Rating: 4 out of 5 “Fuhr conjures thoughts of Avicii on the track ‘Goodbye.’ Described as a love song that you can dance to, the single comes alive thanks to both a talented vocal performance and a spot on production that adds energy and emotion to layer up the piece and make it truly feel alive. ” — Travis Erwin ~ LA on Lock Blogger
Kayla DiVenere - PSYCHOPATH [Review] November 06, 2021 by Travis Erwin in Music, Indie Rock, Indie Pop, Commercial Rating: 4.5 out of 5 “This is masterfully constructed track. LA’s Kayla DiVenere utilizes not only her vocal talent to instill a mood, but the arrangement plays a huge role in conveying the emotion and feeling behind the well-written lyrics. Coming with a Commercial Pop Punk sound ‘PSYCHOPATH’ delivers an up and down tempo that matches the impact of the writing and keeps the listener guessing what will come next as they lean in and lose the world around them.” — Travis Erwin ~ LA on Lock Blogger