Alexander Stewart - how dare you [Music Video Review] May 12, 2024 by Travis Erwin in Music Videos, Commercial Rating: 4 out of 5 “Alexander Stewart digs deep into the emotional depths of his mind to deliver this Pop anthem. Honest and real are the trademarks of the lyrical power, and Stewart’s vocal talent and range help deliver it with precision. This is a rising artist to keep an eye on as he continues to develop and grow. I expect big things but already, ‘How Dare You’ feels like a huge hit.” — Travis Erwin ~ LA on Lock Blogger
Other Gods - GONE [Music Review] May 12, 2024 by Travis Erwin in Music, Commercial, Dance, Pop Rating: 4 out of 5 “Other Gods gives us a reason to get out and dance with ‘GONE,’ and sure walking away from any relationship is tough but sometimes the freedom is exactly what we need most. The lyrics here offer tangible advice and real word vibes but that doesn’t mean we can’t dance away from that toxic relationship and rediscover ourselves out there under the lights.” — Travis Erwin ~ LA on Lock Blogger
A-Zal - Phonebook [Music Video Review] April 26, 2024 by Travis Erwin in Music Videos, Commercial, Indie Pop, Singer/Songwriter Rating: 4 out of 5 “The dating world is a chaotic scene these days and A-Zal has some phone with the ups and downs of the modern dating scene on his track, ‘Phonebook.’This energetic Pop track has a nice hook and rhythm that is hard not to fall in and sing along with. The higher register doesn’t often work for me but the tone and energy of this one was the rare exception in that regard as I couldn’t help but start moving along to the cadence and beat. ” — Travis Erwin ~ LA on Lock Blogger
EĐĐIE - Letters April 26, 2024 by Travis Erwin in Music, Indie Rock, Indie Pop, Commercial Rating: 4 out of 5 “Written from an actual letter the artist received, ‘Letters’ is an engaging ride from singer/songwriter EĐĐIE.The track ahs an Alt Pop or Indie Rock kind of vibe. The vocal performance is emotive and keeps the listener leaning in for the duration as t builds to his response to the letter. ” — Travis Erwin ~ LA on Lock Blogger
R3HAB x Jason Derulo - Animal [Music Review] April 24, 2024 by Travis Erwin in Lyric Video, Music, Commercial, EDM Rating: 3.5 out of 5 “This is a collaboration that will have plenty of eager fans ready to dive straight in. R3HAB teams with Jason Derulo to deliver ‘Animal.’The track is about what you’d expect from two talented artists and the energy is palpable. Get out ont he floor and move or adds this one to those energetic playlists to get you motivated and moving.” — Travis Erwin ~ LA on Lock Blogger
Jacob Neverhill - Wrong Time [Music Review] April 24, 2024 by Travis Erwin in Music, Singer/Songwriter, Commercial Rating: 4 out of 5 “Jacob Neverhill is a London based singer/songwriter pouring his heart out on ‘Wrong Time.’The track is about catching that spark and finding a person that very well might be the right person but you have stumbled across thema t the absolute ‘Wrong Time’ in life. The vibe is heavy on nostalgia and the sound timeless in that emotionally laden kind of way.” — Travis Erwin ~ LA on Lock Blogger
Natalie K - Dance With Me [Music Review] April 24, 2024 by Travis Erwin in Music, Commercial Rating: 4 out of 5 “There are few things as captivating as that perfect night here in LA. ‘Dance With Me’ captures the majestic beauty and sparkling grace of one of those nights on the town.Natalie K utilizes a low key smooth groove to convey the emotions and magic and it comes through with ease in this engaging track.” — Travis Erwin ~ LA on Lock Blogger
David Frank - Don't Miss A Moment [Music Review] April 24, 2024 by Travis Erwin in Music, Folk, Pop, Commercial Rating: 4.5 out of 5 “David Frank is poised to be the next big name in the Folk Pop sound. This high energy track and strong writing offers an upbeat bit of motivation. LIke a warm hug this one wraps around you and pulls you in close.There will probably be Mumford comparisons but this one feels a little tighter and more Commercial overall for me. I expect to hear this track a lot this coming summer.” — Travis Erwin ~ LA on Lock Blogger
Estella Dawn - If You Were In Love [Music Review] April 10, 2024 by Travis Erwin in Music, Singer/Songwriter, Adult Contemporary, Alternative, Pop, Commercial Rating: 4.5 out of 5 “This piano led emotional ballad of unrequited love is haunting and beautiful. Estella Dawn unfurls evocative and vulnerable vocals to go with strong writing and a tight melody that adds to the emotions of the track. ’If You Were In Love,’ delivers heartbreak and pain that the listener can feel in every line. The tone is different, but the raw power of this piece reminded me in P!nk in several places.” — Travis Erwin ~ LA on Lock Blogger
Abi Muir - Blueprint [Music Review] April 10, 2024 by Travis Erwin in Music, Commercial, Pop Rating: 4.5 out of 5 “This is a glorious Pop song with a unique spin on a very common refrain. Abi Muir infuses energy and emotion into this track about trying to move on after the relationship you thought was the one is over. ’Blueprint’ is about that set of plans we conjure when we think we’ve found our soulmate and that person doesn’t feel the same so they move on leaving you to compare everyone you meet and date to that person and blueprint they left upon your mind and soul.” — Travis Erwin ~ LA on Lock Blogger
Karen Lee Batten - Somewhere in Between [Music Review] April 09, 2024 by Travis Erwin in Music, Country, Commercial Rating: 4 out of 5 “This is a tricky review for me. I do hear and appreciate the talent, though my personal Country tastes lean more toward the Outlaw and Americana sound, rather than the more Commercial Mainstream cranked out by Nashville. This track however falls in between with a sound that harkens to the 90’s brand of Country Music rarely heard among the Pop heavy and bro-country stars of today. All that said, Karen Lee Batten clearly has the talent to deliver an emotionally laden song and this single, ‘Somewhere In Between’ does the job she intends. Fans of of the retro 90s sound will appreciate this track, and who knows maybe Batten can help lead Country music back to a better place.” — Travis Erwin ~ LA on Lock Blogger
maryjo - Should Be Us [Music Video Review] April 09, 2024 by Travis Erwin in Music Videos, Commercial, Adult Contemporary Rating: 4 out of 5 “The emotions runs strong and clear in ‘Should Be Us,’ from maryjo.A track about watching your ex move on faster than you are, this song captures that stunned bewilderment and the questions such a spark can conjure. Especially if the prior relationship went on for a long time and you are left wondering how much this new person truly knows about your ex. This feels like Commercial gold, and I expect to hear this one a lot this summer and beyond. Get in early and ride the wave.” — Travis Erwin ~ LA on Lock Blogger
Parker Lane - MAGIC [Music Review] March 29, 2024 by Travis Erwin in Music, Americana, Commercial, Folk Rating: 4 out of 5 “Written for his children, because he doesn’t get to see and spend as much time with them as he would like, ‘MAGIC’ is a track of love and hope that will ring true for anyone missing someone and longing for a reunion. Parker Lane shows off his vocal chops with this emotive and uplifting track that soars on the currents of the human condition. A true feel good song!” — Travis Erwin ~ LA on Lock Blogger
June - Not The Guy Of My Dreams [Music Review] March 29, 2024 by Travis Erwin in Music, Pop, Commercial Rating: 4 out of 5 “June unleashes this angsty Pop track. The Houston native offers emptive vocals that reveal both subtle anger and vulnerably. ‘Not The Guy Of My Dreams’ feels very human and genuine in emotion and energy and it is the kind of track that will wrap around and be a warm hug to those going thorough similar emotions. ” — Travis Erwin ~ LA on Lock Blogger
Johnny Orlando - Vegas [Music Review] March 11, 2024 by Travis Erwin in Music, Commercial, Alternative, Pop Rating: 4 out of 5 “Johnny Orlando is poised to take the reins from Beiber as Canada’s reining Pop king. His latest single, ‘Vegas’ shows his vocal range and depth of emotion. The track is an affirmation of love and will no doubt find its way into many a playlist dedicated to love and infatuation. The song has a self-aware, sensual feel as well as a vulnerability that comes though in Orlando’s talented performance.” — Travis Erwin ~ LA on Lock Blogger
Alexander Stewart - broken by you [Music Video Review] March 08, 2024 by Travis Erwin in Music Videos, Commercial Rating: 4 out of 5 “Alexander Stewart delivers this passionate Pop track about heartbreak and how we handle it.’Broken By You’ is a wonderfully rendered track detailing a relationship when one side doesn’t want to let go, but understands the other person cannot stay. A song of taking the higher road despite having your heart shattered and delivered with emotion and talented precision.” — Travis Erwin ~ LA on Lock Blogger
BOY LOCO - Slow Dancing [Music Review] March 08, 2024 by Travis Erwin in Music, Commercial, Indie Pop, Alternative, Pop Rating: 3.5 out of 5 “BOY LOCO delivers a nice, smooth track that emotes a nostalgic brand of reminiscences and motivates your heart to open up and feel. For me the track has a hint of regret, stemming from doubt that maybe the narrator did not hold onto the relationship the way they should have. Or perhaps there was a loss that ended things. Of course others may take this track as more of a post date type euphoria in that the singer simply cannot wait to get back together with their person for some slow dancing.” — Travis Erwin ~ LA on Lock Blogger
Deegie- Third Time's a Charm (Tom) [Review] March 06, 2024 by Kreadiv Kesh in Commercial, Pop, Rock Review: 3 out of 5 “Third Time’s a Charm (Tom) reminds me of retro 80s and 90s love. Deegie sings about college love which most people usually only focus on high school romance. The song is Pop with a guitar sounds that gives it the Rock feel. I would compare this to the old Taylor Swift but aggressive. Its about taking charge of your heart and never looking back.” — Kreadiv Kesh [LA On Lock Blogger]
Jade LeMac - Pick A Fight [Music Review] March 01, 2024 by Travis Erwin in Music Videos, Commercial, Alternative, Pop Rating: 4 out of 5 “Jade LeMac toes the line between love and hate in her latest single, ‘Pick A Fight.’ The track has a decided Pop edge, but definitely comes with a lyrical sharpness as well that will make you think long after that infectious beat and chorus have subsided. The simply, yet effective video works perfectly to deliver the punch of the songwriting.” — Travis Erwin ~ LA on Lock Blogger
Dan Johnson - Along the Way [Music Video Review] February 21, 2024 by Travis Erwin in Music Videos, Singer/Songwriter, Indie Rock, Commercial, Americana, Adult Contemporary Rating: 5 out of 5 “Dan Johnson boldly sings the line ... I’d rather be a fool tomorrow, than a coward any day ... in his new single, ‘Along The Way,’ and in that simple brilliance, can be found both an idea and an ideal on how to live life.Putting yourself out there, risking yourself in the name of love is dangerous and leaves us all vulnerable. Though of course not doing so, not allowing others to truly know who and what we are, leaves us isolated and alone. This uplifting track is a reminder to us all — you can’t truly live without taking some risks along the way.The earmark of a great song is playability. A good song you can listen to a few times and be content, but a great song soars to life and compels you to listen time and time again. And with each listen you feel the emotion and come to a personal understanding that very well may transcend beyond the artist’s original intent as you layer in your own experience with the sentiments being sung. This is that type of song.The genre is tricky here ,as the track defiantly and artistically straddles a many different lines. Big and theatrical. the single comes with elements of Indie Rock, Americana, and Gospel. At times it conjured thoughts of the Lion King with the chants and uplifting mantra that would be right at home on any Broadway stage or musical soundtrack. But gerne is a marketers game anyway. For we consumers the lines are simple ... not for me, good, or outstanding.And this track lands square in the latter category for me. ” — Travis Erwin ~ LA on Lock Blogger