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hellofaguy.jpg

Matt Nye - Hell of a Guy [Review]

April 21, 2021 by Travis Erwin in Music, Rap, Hip-Hop, Conscious

Rating: 4 out of 5

“I might be a day late sharing this one, but hey, 4/20 is way more a way of lifestyle than a date on the calendar. Matt Nye drops this smooth easy flow that bends and curls like the sweetest smoke with its pungent wordplay and mystical beat production. There are Mac Miller vibes to be made, but this one just feels right no matter who you wanna compare the style to. ”
— Travis Erwin (LA on Lock Blogger)
April 21, 2021 /Travis Erwin
mattnye, hellofaguy, laonlock
Music, Rap, Hip-Hop, Conscious
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    unlimitedskills.jpeg

    Brandon Bill$ x DaniLeigh - Unlimited Skills [Music Video Review]

    April 11, 2021 by Travis Erwin in Music Videos, Rap, Hip-Hop, Conscious

    Rating: 4 out of 5

    “Hooks for days. The beat, those lines, the imagery of the video ... all of it works here on this track. Brandon Bill$ and DaniLeigh team up to deliver the track with a nice balance and swagger that brings out the vibes. I did wish the track went a touch longer, as I definitely wanted more when it was over. ”
    — Travis Erwin (LA on Lock Blogger)
    April 11, 2021 /Travis Erwin
    brandonbill$, danileigh, unlimitedskills, laonlock
    Music Videos, Rap, Hip-Hop, Conscious
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      theword.jpg

      Pats x Raptor - What's the Word? [Review]

      April 09, 2021 by Travis Erwin in Music, Rap, Hip-Hop, Conscious

      Rating: 4 out of 5

      “What can you do when you ain’t being heard? Pats and Raptor take a bit of old school flow and a bit of Mac Miller influenced sound to answer the very question that plagues many independent artists.

      A serpentine like arrangement accompanies the hook and the dup combines to hook you in with a classic Hip-Hop sound. ”
      — Travis Erwin (LA on Lock Blogger)
      April 09, 2021 /Travis Erwin
      pats, raptor, what'stheword, laonlock
      Music, Rap, Hip-Hop, Conscious
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        Chríz Gabriel - Drip [Music Video Review]

        April 06, 2021 by Travis Erwin in Music, Rap, Hip-Hop, Conscious, Contemporary R&B, Commercial

        Rating: 4 out of 5

        “With ties to London, Brooklyn, and LA, Chríz Gabriel brings a smooth worldliness to his flow that gives his delivery a hook and edge even on a track like ‘Drip’ which on the surface is all about a clean tranquil vibe. Dig in deeper however, and the nuance of the writing adds a dimension than only a man like Gabriel is poised to unleash.

        Fresh out of London, Chríz Gabriel is a man on a mission. With a talent birthed through LA culture and Brooklyn block parties, and a sound inspired by artists such as Little Simz, Lecrae and Drakeo the Ruler, Chriz is a melting pot of West coast sounds, catchy hooks, and intricate flows.

        There is a hint of freestyle and stream-of-consciousness to the overall flow style, though the production and hook elevates ‘Drip’ to that next level and gives the track the added purpose to make it stand out from the fray. The video gives the viewer a glimpse of Gabriel’s personality and passion.”
        — Travis Erwin (LA on Lock Blogger)
        April 06, 2021 /Travis Erwin
        chrizgabriel, drip, laonlock
        Music, Rap, Hip-Hop, Conscious, Contemporary R&B, Commercial
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          squad.jpg

          Jonnie Morris - Squad In Da Field [Review]

          April 04, 2021 by Travis Erwin in Music, Rap, Trap, Hip-Hop, Conscious

          Rating: 4 out of 5

          “Jonnie Morris drops a flow that feels raw and ragged in the best possible ways. The emotion of the writing is present in every word laid down. There is a hint of old school 90’s flavor, but not so much that this track feels dated in anyway. More like a homage with a fresh spin.”
          — Travis Erwin (LA on Lock Blogger)
          April 04, 2021 /Travis Erwin
          jonniemorris, squadindafield, laonlock
          Music, Rap, Trap, Hip-Hop, Conscious
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            friends.jpg

            Mo Nicole - Friends [Review]

            March 29, 2021 by Travis Erwin in Music, Neo-Soul, Rap, Hip-Hop, Conscious

            Rating: 4 out of 5

            “The escalating tempo hooked me on this track. Coming with a staccato flow infused with attitude, Mo Nicole rides the beat letting her lyrical punches land with precision. After a steady build, the flow backs off which allows the words to carry more emotion as the message sinks in with depth.”
            — Travis Erwin (LA on Lock Blogger)
            March 29, 2021 /Travis Erwin
            monicole, friends, laonlock
            Music, Neo-Soul, Rap, Hip-Hop, Conscious
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              912KEEM -LONG LIVE ABE [Music Video Review]

              March 10, 2021 by Kreadiv Kesh in Music, Music Videos, Singer/Songwriter, R&B, Conscious, Hip-Hop

              Rating: 4 out of 5

              “A year has past but the hurt, trauma, healing and fight still exists. 912Keem releases their new song Long Live Abe. What started out as was walk/run through the city lead to a violent ending. 912Keem not only walks us through their view but they musically connect us to their emotional feelings. A lot of weight is carried but no one ever sees the scars. ”
              — Kreadiv Kesh (LA On Lock Blogger)

              Follow 912 KEEMInstagram: 912keemTwitter: 912keemLong Live Ahmaud Arbery

              March 10, 2021 /Kreadiv Kesh
              LAOnlock
              Music, Music Videos, Singer/Songwriter, R&B, Conscious, Hip-Hop
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                fashionablelate.jpeg

                Jordan Baumstark - Fashionably Late [Music Video Review]

                March 05, 2021 by Travis Erwin in Music Videos, Rap, Hip-Hop, Conscious

                Rating: 4 out of 5

                “Jordan Baumstark for sure conjures Mac Miller vibes, but the retro funk and groove to this track ads an old school feeling to the mix as well. This is one of those tracks that feels like something you’ve heard before from your very first listen. Not in an unoriginal copycat or tired sort of way, but in that it just feels comfortable and classic.”
                — Travis Erwin (LA on Lock Blogger)
                March 05, 2021 /Travis Erwin
                jordanbaumstark, fashionablylate, laonlock
                Music Videos, Rap, Hip-Hop, Conscious
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                  themeloconspiracy.jpg

                  MARQÛIS - The Melo Conspiracy [Review]

                  March 05, 2021 by Travis Erwin in Music, Hip-Hop, Conscious

                  Rating: 4 out of 5

                  “The passion comes through in both the writing and performance of this track. MARQÛÏS drops a flow that feels like it rides the ragged edge of human psyche and in it, we the listener can feel the pain, hopes, and fears as they are laid down. The track has an anxious vibe in both the delivery and the melody, and it all combines to hold your attention as he brings a stream of conscious kind of vibe. ”
                  — Travis Erwin (LA on Lock Blogger)
                  March 05, 2021 /Travis Erwin
                  MARQÛIS, themeloconspiracy, laonlock
                  Music, Hip-Hop, Conscious
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                    blvff.jpg

                    Blvff x nikmoody - TRACK 2 [Music Video Review]

                    March 05, 2021 by Travis Erwin in Music Videos, Hip-Hop, Conscious

                    Rating: 4 out of 5

                    “Every artist has to hustle to carve out their place, and there are a ton of tracks highlighting that struggle, so it is a tough theme to hit and stand out. Blvff and nikmoody were able to do that here with a dark and gritty flow that feels honest and true without trying too hard. The strength is in the delivery, and the writing, and the lines land with precision allowing the listener to feel the tired determination.”
                    — Travis Erwin (LA on Lock Blogger)
                    March 05, 2021 /Travis Erwin
                    blvff, nikmoody, track2, laonlock
                    Music Videos, Hip-Hop, Conscious
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                      contact.jpg

                      Caleborate - Contact (ft. Kota the Friend) [Music Video Review]

                      February 26, 2021 by Travis Erwin in Lyric Video, Music Videos, Rap, Hip-Hop, Conscious

                      Rating: 4.5 out of 5

                      “The writing and lyrical progression of this track hooked me in and held me for the duration of this smooth groove. Caleborate, along with Kota the Friend, did not add any unnecessary embellishments to this track relying on the truth and strong emotion to bring the words alive. The lyric video allows you to decipher the lyrics in a next level kind of way and this is simply good songwriting delivered in an unassuming manner.”
                      — Travis Erwin (LA on Lock Blogger)
                      February 26, 2021 /Travis Erwin
                      caleborate, kotathefriend, contact, laonlock
                      Lyric Video, Music Videos, Rap, Hip-Hop, Conscious
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                        hopealliswell-1000-1613568997594.jpg

                        Jon Hope "Where We Come From (feat. Jim Jones)" / "THS (feat. Israel Wusu)” [Music Video Review]

                        February 25, 2021 by Kreadiv Kesh in Commercial, Conscious, Music Videos, Hip-Hop

                        Rating: 5 out of 5

                        “Principles..Hopes..Diligence.

                        Jon Hope is back with friends. He delivers ‘Where we Come From with Jim Jones and THS with Israel Wusu’. The poetic split is an introduction to survival with reflection on that Hope Shxt. People must understand that no matter how hard your life is or how deep of the hustle you are in there is still hope.”
                        — Kreadiv Kesh (LA On Lock Blogger)
                        February 25, 2021 /Kreadiv Kesh
                        LAOnlock
                        Commercial, Conscious, Music Videos, Hip-Hop
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                          hashtag.jpg

                          Arlo Maverick - Hashtag (feat. Riwo) [Music Video Review]

                          February 19, 2021 by Travis Erwin in Music Videos, Rap, Hip-Hop, Conscious

                          Rating: 4.5 out of 5

                          “Stark simple truth — that hits hard!

                          Arlo Maverick delivers lines and truths that are unfortunately far too true. The imagery of the video is powerful and the gospel like delivery of the chorus adds an emotional depth that really hits home. Strong track and video and the power of the hook hits hard.”
                          — Travis Erwin (LA on Lock Blogger)
                          February 19, 2021 /Travis Erwin
                          arlomaverick, riwo, hashtag, laonlock
                          Music Videos, Rap, Hip-Hop, Conscious
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                            Fallen x Jasen Lawless - Last Stand [Review]

                            February 18, 2021 by Kreadiv Kesh in Commercial, Music, Conscious

                            Rating: 4 out of 5

                            “If you ever needed to feel empowered when all hope is gone ‘Last Stand’ is the song for you. Our ancestors are always with us and have made a-lot of sacrifices for us. This song is poetic revolution of what a-lot of people believe in. The ballad allows you to imagine yourself walking but realizing you are not online in this battle.”
                            — Kreadiv Kesh (LA On Lock Blogger)

                            A collaboration like no other, ‘Last Stand’ pulls through an emotional and breathtaking sound that is sure to tug at the emotions. Equipped with an outstanding acoustic guitar track and hard-hitting drums, this slow burn promises a rollercoaster ride of bliss. With smooth yet bouncy bass lines, the two talented hip-hop artists deliver thought provoking bars of lyricism as they channel the strength of their ancestors to push them through the dark times ahead.

                            February 18, 2021 /Kreadiv Kesh
                            LAOnlock
                            Commercial, Music, Conscious
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                              westsidelove.jpg

                              JavyDade - Westside Love [Review]

                              February 16, 2021 by Travis Erwin in Music, Rap, Hip-Hop, Conscious

                              Rating: 4 out of 5

                              “Pure West Coast vibin’!

                              JavyDade captures a smooth groove, while hitting on many of the aspects that make West Coast living what it is. This is a perfect track to play as you cruise down the PCH, or any place where the sun is shining and the good times are flowing.”
                              — Travis Erwin (LA on Lock Blogger)
                              February 16, 2021 /Travis Erwin
                              javydade, westsidelove, laonlock
                              Music, Rap, Hip-Hop, Conscious
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                                Dax - KILLSHOT 3 [Music Video Review]

                                February 06, 2021 by Travis Erwin in Music Videos, Rap, Hip-Hop, Conscious, Autotune

                                Rating: 4 out of 5

                                “Dax never holds back. LA on Lock visitors have seen the tracks we share from this Independent artist who unflinchingly does things his way. With theatrical music videos and a passionate flows that come straight at you Dax always has something to say and he is never afraid to say it.

                                Here on ‘KILLSHOT 3’ he hits on all of that and more, in what could be construed as a personal anthem on the state of the musical industry and the struggle artists such as himself face.”
                                — Travis Erwin (LA on Lock Blogger)
                                February 06, 2021 /Travis Erwin
                                dax, killshot3, laonlock
                                Music Videos, Rap, Hip-Hop, Conscious, Autotune
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                                  talkshit.jpg

                                  LiBand - Talk My Sh*t [Music Video Review]

                                  February 06, 2021 by Travis Erwin in Music Videos, Rap, Hip-Hop, Conscious, Autotune

                                  Rating: 4 out of 5

                                  “LiBand. Remember the name of this Louisiana rapper. Hailing from the other LA, LiBand delivers his words and flow with brazen confidence and impeccable timing.

                                  The writing is sharp without ever relying on the easy or rpdictable rhyme to deliver his message. No, this track isn’t redefining the genre, but it is going to entertain and keep you in the groove.”
                                  — Travis Erwin (LA on Lock Blogger)
                                  February 06, 2021 /Travis Erwin
                                  liband, talkmysh*t, laonlock
                                  Music Videos, Rap, Hip-Hop, Conscious, Autotune
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                                    chasingghosts.jpg

                                    Slaine - Chasing Ghosts (feat. Rite Hook) [Music Video Review]

                                    January 27, 2021 by Travis Erwin in Music Videos, Hip-Hop, Conscious, Singer/Songwriter

                                    Rating: 4 out of 5

                                    “Slaine might be ‘Chasing Ghosts,’ on this Hip-Hop track about old flames, but he won’t be chasing listeners after more people get a chance to hear this track. The gravel in his flow, and the heart in his words combined to have me leaning in and on the hook for the duration. The chorus featuring Rite Hook adds another element to the emotions of this single.”
                                    — Travis Erwin (LA on Lock Blogger)
                                    January 27, 2021 /Travis Erwin
                                    slaine, ritehook, chasingghosts, laonlock
                                    Music Videos, Hip-Hop, Conscious, Singer/Songwriter
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                                      Kobara - Addict to Your Love [Review]

                                      January 25, 2021 by Kreadiv Kesh in Conscious, Singer/Songwriter

                                      Rating: 3.5 out of 5

                                      “If there was ever a story to be told then it would start with Kobara. Kobara’s new single ‘Addicted to Your Love’ is about having your heart stolen but still holding on to what you no longer have. He converts honesty into lyrics and provide us with a melody.”
                                      — Kreadiv Kesh (LA On Lock Blogger)

                                      January 25, 2021 /Kreadiv Kesh
                                      LAOnlock
                                      Conscious, Singer/Songwriter
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                                        Elijah Banks - Hard 2 Forget U [Music Video Review]

                                        January 23, 2021 by Travis Erwin in Music, Contemporary R&B, Hip-Hop, Conscious

                                        Rating: 4 out of 5

                                        “Elijah Banks creates the emotion with a spot on performance that borders between Hip-Hop, and a more soulful R&B groove.

                                        ’Hard 2 Forget U’ is a track that owes its message to the one that got away, or escaped, or perhaps never quite was. It harkens of dashed love and missed opportunity in a yearning sort of way.”
                                        — Travis Erwin (LA on Lock Blogger)
                                        January 23, 2021 /Travis Erwin
                                        elijahbanks, hard2forgetu, laonlock
                                        Music, Contemporary R&B, Hip-Hop, Conscious
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