Confetti - Hot [Review] November 22, 2019 by Travis Erwin in Music, Electro Pop, Commercial Rating: 4 out of 5 “Confetti is back with a high-energy track of braggadocios confidence. Guaranteed to get you moving, this is a single that is perfect for the club, or when rolling around the block with the window down and your hair blowing in the breeze. ” — Travis Erwin (LA on Lock Blogger)
Michael Buono - Hero [Review] November 22, 2019 by Travis Erwin in Music, Electro Pop, Commercial, Singer/Songwriter Rating: 4.5 out of 5 “That beat though … This track is about musical euphoria. Perfectly capturing emotion and laying it down in studio. Call it a modern Zippity-Doo-Dah where the sun is shining warm and gentle on your face, and the birds are whistling to the exact song playing in your heart. ” — Travis Erwin (LA on Lock Blogger)
Geena Fontanella - I Hate This City [Review] November 21, 2019 by Travis Erwin in Music, Electro Pop Rating: 4 out of 5 “Geena Fontanella keeps the momentum going with yet another impactful release. ’I Hate This City’ is a heartfelt single of loneliness and longing. Missing a lover who is not physically near is something most of us can relate to, and both lyrically and vocally, the emotions are tangible in this fantastic Electro Pop number.” — Travis Erwin (LA on Lock Blogger)
Running Lights - Into U [Music Video Review] November 20, 2019 by Travis Erwin in Music Videos, Electro Pop, Commercial, Pop Rating: 4 out of 5 “This is a fun Pop track made all the better for its entertaining video. Most of us guys have fallen prey to the charms of a crush and attempted to mold ourselves into what we think they want, but the tactic never leads to a good place and this is as amusing and energetic of a cautionary tale as you are likely to ever find.” — Travis Erwin (LA on Lock Blogger)
Sidhant Seth - Hypnotizing Me [Review] November 15, 2019 by Travis Erwin in Lyric Video, Music, Electro Pop, Commercial, Singer/Songwriter Rating: 4 out of 5 “The unique sound hits you first, and given the fact Sidhant Seth is a unique talent with a variety of vocal skills and talents, that is to be expected. There is a reoccurring shift in the melody that originally threatened to shake me out of the groove, but after a number of listens, I found myself enjoying the change in sound more and more.” — Travis Erwin (LA on Lock Blogger)
Novaa - AI Am In Love [Music Video Review] November 12, 2019 by Travis Erwin in Music Videos, Electro Pop Rating: 4 out of 5 “Stylistically, the similarities between Novaa and Lorde are undeniable. As a track about the love and addiction to artificial intelligence the single is quite well-written and the imagery is both hauntingly disturbing, and thought provoking, given the subject manner.” — Travis Erwin (LA on Lock Blogger)
Greyson Chance - Boots [Music Video Review] November 09, 2019 by Travis Erwin in Music Videos, Electro Pop, Commercial Rating: 4 out of 5 “A hard hitting beat, and cocky vocals kick this off before it settles into more of a pop groove. Greyson Chance is an intriguing artist that I plan to keep an eye on.” — Travis Erwin (LA on Lock Blogger)
Brooke Sierra - Voices [Review] November 09, 2019 by Travis Erwin in Music, Electro Pop, Commercial Rating: 4 out of 5 “Brooke Sierra is a talented vocalist and that element shines brightest on ‘Voices,’ though the songwriting is also very strong as well. A nice, smooth commercial groove goes along with the Electro Pop vibe musically, creating a mainstream single as vibrant as any out there.” — Travis Erwin (LA on Lock Blogger)
Jackson Sutherland - Myself [Review] November 08, 2019 by Travis Erwin in Music, Electro Pop Rating: 4.5 out of 5 “Jackson Sutherland has a songwriting gift and his latest Electro Pop single, ‘Myself’ showcases not only that talent, but his vocal strength as well. The line ... I gotta stop hating myself ... could fall into a despair-filled track that only adds to the melancholy we all feel at times, but Sutherland steered the track away from that and instead gives us a song of honest emotion that brings a self-awareness and sense of belonging rather than isolation. This is a track you can indeed roll down your windows and sing along to even if you are going through tough times. ” — Travis Erwin (LA on Lock Blogger)
The Seshen - Dive [Video Music Review] November 05, 2019 by Travis Erwin in Music Videos, Electro Pop Rating: 4 out of 5 “An engaging dance track with an almost disturbing emotional quality to the lyrics. The vocals are alluring in a fragile desperate kind of way and the single captures the feeling of being out on the ragged edge of your mind.” — Travis Erwin (LA on Lock Blogger)
Ariane - Sweatshirt [Music Video Review] October 31, 2019 by Travis Erwin in Music Videos, Electro Pop, Commercial Rating: 4 out of 5 “This track felt dangerous from the first beat, and Ariane’s vocals only add to that foreboding, yet alluring sense. The video tells the story quite well as the song unfolds. Lyrically I did get caught up in the repeated phrase ‘polyester blend,’ but beyond that the lyrics and story here is so palpable I was totally immersed.” — Travis Erwin (LA on Lock Blogger)
ZOË - Amour Fou [Music Video Review] October 30, 2019 by Travis Erwin in Music Videos, Electro Pop, Commercial Rating: 3.5 out of 5 “Soft and sexy, Austrian beauty ZOË captivates with an alluring vocal style. The track has a retro European vibe and the video is reminiscent of a perfume ad. Lyricailly the track could have done more, but still I could not look away or stop listening to her voice.” — Travis Erwin (LA on Lock Blogger)
Miranda Glory - Pisces [Review] October 25, 2019 by Travis Erwin in Music, Electro Pop, Contemporary R&B, Commercial Rating: 4.5 out of 5 “The vocals are smooth and tender and that brings a vulnerability that really works well here. The production is catchy with enough Electro elements to keep this one from falling into a saccharine pop vibe. The chorus hook is fantastic and unexpected.” — Travis Erwin (LA on Lock Blogger)
TGC - Echo [Review] October 25, 2019 by Travis Erwin in Music, Electro Pop Rating: 4.5 out of 5 “The beat has a bounce that truly feels elastic, whereas TGC’s hauntingly beautiful vocals snake their way through to stab like a knife. ’Echo’ is a track that you will gladly listen to over and over again.” — Travis Erwin (LA on Lock Blogger)
Alice Merton - Easy [Music Video Review] October 23, 2019 by Travis Erwin in Lyric Video, Music Videos, Electro Pop Rating: 4 out of 5 “Relationships are rarely ‘Easy’ and this track captures the hopes, fears, ups, downs and insecurities of that dynamic in Electro Pop glory. A fun track with true depth as well.” — Travis Erwin (LA on Lock Blogger)
Nadia Vaeh - 1,000 Cuts [Review] October 21, 2019 by Travis Erwin in Music, Electro Pop, Commercial, Alternative Rating: 3.5 out of 5 “An alluring vocal tone and a steady beat give ‘1,000 Cuts’ an edge that slices straight and true. Electro Pop done right. Can’t wait to hear more from Nadia Vaeh.” — Travis Erwin (LA on Lock Blogger)
Evie Irie - "The Optimist" [Music Video Review] October 20, 2019 by Travis Erwin in Music Videos, Electro Pop, Commercial, Pop, Singer/Songwriter Rating: 4.5 out of 5 “Packing complex emotions and themes into her writing, Evie Irie’s songwriting is far beyond her actual age. Actually, her songwriting shines for a any age so that comment is unfair to say. Though it is a fact that she is only sixteen, so be aware of this rising star, because the vocals are just as intriguing as the writing. The video is well down as well and helps bring ‘The Optimist’ to life.” — Travis Erwin (LA on Lock Blogger)
BETSIE GØLD - House On Fire [Review] October 19, 2019 by Travis Erwin in Music, Electro Pop, Commercial, Singer/Songwriter Rating: 4.5 out of 5 “Bringing a perspective not often heard from in popular music, Betsie Gold deliver a heartfelt ballad detailing her pain and angst of being trapping among a party crowd of friends. The lyrics and performance permeates with honest emotion.” — Travis Erwin (LA on Lock Blogger)
Limón Limón - Wasting Time [Music Video Review] October 18, 2019 by Travis Erwin in Lyric Video, Indie Pop, Electro Pop Rating: 4 out of 5 “This track is one for anybody that has had to sit idly by and watch the one they love run through a series of bad relationships. An anthem for the friend-zoned, ‘Wasting Time’ has a relevance that will speak loudly for many.” — Travis Erwin (LA on Lock Blogger)
Sophie Gray - Bye Bye [Review] October 08, 2019 by Travis Erwin in Music, Electro Pop, Singer/Songwriter, Commercial Rating: 4 out of 5 “Given the genre of ‘Bye Bye,’ and the fact Sophie Gray is a burgeoning 15 yo pop starlet, there will no doubt be comparisons to Taylor Swift. However, that line is a tough one for me to draw. Gray brings a heaver, songwriter vibe to this commercial mix and that somehow layers in an additional bit of emotion that transcends beyond youthful energy, to wise, world observer.” — Travis Erwin (LA on Lock Blogger)