Olivia Addams - Sick Lullaby [Music Video Review] March 02, 2020 by Travis Erwin in Music Videos, Electro Pop Rating: 4 out of 5 “Olivia Addams brings an air of European allure to this Electro Pop track. Hailing from Romania, Addams, voice is mysteries and engaging in this dreamlike track of longing and wanting. ’Sick Lullaby’ comes with a video that furthers adds to that intriguing vibe and dark emotional underbelly. I am eager to hear more from this Pop Diva in the making, but already her talent and poise as a performer shines through. ” — Travis Erwin (LA on Lock Blogger)
Dani Le Rose - Flowers [Review] March 01, 2020 by Travis Erwin in Music, Electro Pop, Commercial Rating: 4.5 out of 5 “Dani Le Rose drops a track with exotic tones and an intoxicating beat. Le Rose’s vocals are soft, yet sultry and the lyrics spring from the emotions like a flower from the parched earth, to give us a beauty that stems from arid emotions. The arrangement of the track accentuates the songwriting to grow this single, ‘Flower’ into a delightful bouquet of sound and emotion. This is the Electro Pop we all want and need! ” — Travis Erwin (LA on Lock Blogger)
Jon Sine - About You [Review] February 28, 2020 by Travis Erwin in Music, Electro Pop, Deep House, Commercial Rating: 4 out of 5 “Jon Sine follows up his biggest song as yet, ‘All About,’ with a new single ‘About You.’ Featuring the vocal talent of Diandra Faye, this new track is a light and airy, with engaging lyrics that are easy to sing along with. The energy of the single delivers an island vibe as it explores a renewed independence after having a relationship where everything was about the other party. ’About You’ is about that breath of fresh air on the other side of a break up.” — Travis Erwin (LA on Lock Blogger)
teamwork - Wasted Summer [Music Video Review] February 17, 2020 by Travis Erwin in Music, Electro Pop Rating: 4 out of 5 “That first real love is always magical, especially when it comes after you have stepped out into the world as an adult, and life truly feels like it belongs to you. This track, by teamwork, captures those emotions and distills them out into the world in Electro Pop glory. The track is sharp lyrically, and the duo of voices express them very well. The imagery of the video is a perfect addition to truly bring the track alive. A fun song with a good vibe perfect to usher warmer weather in. ” — Travis Erwin (LA on Lock Blogger)
Kiara Nelson - Adore You [Music Video Review] February 14, 2020 by Travis Erwin in Music Videos, Electro Pop Rating: 3.5 out of 5 “Kiara Nelson delivers a Pop track that will no doubt be shared by many couples as they try to express their feelings via music. With a lively beat, that hints at Latin influences and a Hip-Hip vibe behind pop vocals, ‘Adore You’ is right at home among commercial tracks on the radio today. The song brings enough energy and spirit to make it float above the competition. Lyrically, the track isn’t reinventing the wheel, but sometimes the predictable can still be a lot of fun.” — Travis Erwin (LA on Lock Blogger)
OLGA - Kiss My Sadness Away [Review] February 07, 2020 by Travis Erwin in Music, Electro Pop, Commercial, Singer/Songwriter Rating: 4 out of 5 “The writing here is spot on perfection. Vocally, the first few lines felt a touch dated for me, but then the track took a turn and felt purely modern from then on. The beat and melody add to the whip-smart lyrics and make this track so sharp you simply cannot escape the hook. The tale of a jaded lover considering a reconciliation, but only after the gets the damn answers she needs. Attitude prevails and pulls you deep into this relationship even if you’ve never been there yourself.” — Travis Erwin (LA on Lock Blogger)
Soleima - "Roses" [Music Video Review] January 31, 2020 by Travis Erwin in Music Videos, Electro Pop Rating: 4.5 out of 5 “Unique only works when it captivates ... and WOW did Soleima captivate me with her uniqueness of tone. Straight out of Denmark, this artist is no one trick pony, because the songwriting is spot on clever and packed with witty emotion and meaningful turns of surprise. The vocal performance delivers the same level of intrigue and emotion, making this track one of the most uniquely talented songs I’ve heard in months.” — Travis Erwin (LA on Lock Blogger)
Half Waif - Ordinary Talk [Music Video Review] January 31, 2020 by Travis Erwin in Music Videos, Indie Pop, Indie Electronic, Electro Pop Rating: 4 out of 5 “From the outset here, the hauntingly beautiful vocals are captivating and left me almost trance like. The track has a definite avant-garde vibe, and the imagery of the video hits in much the same way. The lyrics are alluring, in a voyeuristic kind of way that allows you deep into the conscious of another. Placing this track in a category is tough as there are POP influences, and songwriter vibes along with a bit of electronic beats and melody. The song is a ride through the subconscious and maybe because no one human can truly be put in a box, neither can a song such as this that feels so human. ” — Travis Erwin (LA on Lock Blogger)
wrs - why [Music Video Review] January 20, 2020 by Travis Erwin in Music Videos, Electro Pop, Deep House, Commercial Rating: 4 out of 5 “This track delivers an exotic, almost dangerous vibe that instills an eager anticipation as you listen. Beneath that is a melancholy undertone that adds yet another layer to the single. Matter of fact, layered is the best way to describe this single from wrs. The production brings different elements over the top of a steady beat and the various embellishments all add to the emotion of the track. Lyrically, ‘why’ deals with a love, or at least infatuation gone bad. The imagery of the video brings all of this alive with vivid, understated imagery.” — Travis Erwin (LA on Lock Blogger)
EMM - Boys Like You [Music Video Review] January 20, 2020 by Travis Erwin in Music Videos, Electro Pop Rating: 4 out of 5 “An Electro Pop anthem for the ladies out there that have been burned one too many times, ‘Boys Like You’ is a nicely produced, smoothly delivered ode to feminine self-reliance and power. I reviewed the radio edit, but I imagine the unedited version carries even more of the same bold verve. This is a track to sing along with and declare your independence. A fun track with something to say.” — Travis Erwin (LA on Lock Blogger)
Kris Ivy - Lucy [Review] January 17, 2020 by Travis Erwin in Music, Electro Pop Rating: 4.5 out of 5 “Sultry and sexy in a way we haven’t heard since Gwen Stafani’s ,No Doubt days. The beat and melody are infectious and exotic and the vocal performance brings the same vibe. This is close to Pop perfection and Kris Ivy has all of the makings of a star. The track feels intoxicating in a way that music seldom is ,but when it does achieves that element it draws listeners from all genres and appetites. This is a single that can do that so don’t sleep on Kris Ivy.” — Travis Erwin (LA on Lock Blogger)
Hannah Evans - Crying On Your Own [Review] January 17, 2020 by Travis Erwin in Music, Electro Pop, Commercial Rating: 3.5 out of 5 “This track is a tale of two sounds. The first is dark and soulful, while the second is pure pop with a bouncy commercial appeal. The contrast is a bit shocking at the first change in tone and style, but overall the arrangement works quite well once you adjust.The comparisons to Billie Eilish are easy ones to make, but there is a bit more soul to the slower verses and a bit more of a pop feel during the uptempo portions of the single so Hannah Evans is bringing her own spin and brand of talent to the table. ” — Travis Erwin (LA on Lock Blogger)
Abigail Rose - Birthday [Review] January 13, 2020 by Travis Erwin in Music, Electro Pop Rating: 5 out of 5 “The beat and melody come in light and airy, and leading in, the song has the feel of a sugary sweet love song, but the vibe turns quickly. ’Birthday is a well-crafted song with lyrics that feel like stream of conscious heartache that mirrors the mundane acts that hit hard after a breakup. And if there is regret or uncertainty that you did the right those emotions are all the more acute. The lyrics as well as the performance bring all of this out perfectly in this Electro Pop track that is easily my favorite within the genre in a long while. ” — Travis Erwin (LA on Lock Blogger)
SHY Martin - Slow [Review] January 10, 2020 by Travis Erwin in Music, Electro Pop Rating: 4.5 out of 5 “A soft melody leads us into SHY Martin’s stellar vocal performance. The edges of her voice are ragged and vulnerable in the best possible way. The lyrics are well-written and the combination of songwriting and performance are perfectly balanced to make ever word carry an impact. The pace is slow and the vibe both soft and delicate, but both are perfect for the song to come alive. We’ve all been hurt and had to tiptoe our way back into some kind of relationship or situation so this track has a resonance that will speak to most who take the time to slow down and listen.” — Travis Erwin (LA on Lock Blogger)
Kenza - Fool For You [Review] January 03, 2020 by Travis Erwin in Music, Electro Pop, Commercial Rating: 4 out of 5 “Kenza delivers a classic pop vocal performance on her latest single, ‘Fool For You.’ Both vocally and the melodically, the song carries hints of a retro 90’s vibe. And yet, the track still brings a definite contemporary vibe, especially during the chorus, which rings with confidence, even though the track is about being so head over heels in love that you feel out of control. The single is one that feels almost timeless from the first listen. ” — Travis Erwin (LA on Lock Blogger)
Lauren Sanderson - To the People I Hurt [Review] December 18, 2019 by Travis Erwin in Music, Electro Pop Rating: 4.5 out of 5 “I am a sucker for stripped down emotion in music, and Lauren Sanderson has given us exactly that with this single. None of us are exempt from causing pain to others. Sometimes it is even inevitable, but at our best we can be open and honest and admit our mistakes, as well as our true intentions. This song is all about that. ” — Travis Erwin (LA on Lock Blogger)
PIWA - Hundreds (Prod. by nïko) [Review] December 13, 2019 by Travis Erwin in Music, Electro Pop, Commercial Rating: 4 out of 5 “A nice cadence pulled me in from the start before the track settled in and hooked me lyrically. Talent and production meshed quite well here to create a track that holds you and leaves you wanting more. ” — Travis Erwin (LA on Lock Blogger)
Changeling - Holy Water [Review] December 12, 2019 by Travis Erwin in Music, Electro Pop, Indie Electronic, Singer/Songwriter Rating: 4 out of 5 “The misty, ethereal vibe to the vocals lends a mysterious vibe to this track about self-discovery. Haunting and alluring at the same time, the performance unfolds to perfectly articulate these subtle lyrics.” — Travis Erwin (LA on Lock Blogger)
jaye - TOMORROW [Music Video Review] December 02, 2019 by Travis Erwin in Music Videos, Indie Electronic, Electro Pop Rating: 4 out of 5 “A track that plays with the emotions. Dark sarcastic lyrics, and disturbing imagery, go along with an upbeat almost childlike melody and beat. A good metaphor for life and how we say we are fine when underneath there is often looming turmoil. ” — Travis Erwin (LA on Lock Blogger)
CAii - Problem. [Review] November 29, 2019 by Travis Erwin in Music, Commercial, Electro Pop Rating: 3.5 out of 5 “The songwriting is spot on here ... snappy and emotional and full of Amen! moments for anybody that has been there. I did find myself wishing at times the beat and melody brought the same level of power.” — Travis Erwin (LA on Lock Blogger)