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in&out.jpg

Jaime Deraz x Bad Boyfriend - In & Out [Review]

July 16, 2021 by Travis Erwin in Commercial, Electro Pop, Music Videos

Rating: 4 out of 5

“Subtly sexy and wryly witty lyrics are behind the build of ‘In & Out,’ which has nothing to do with your burger cravings and everything to do with being blinded by lust.

Jaime Deraz delivers tantalizing vocals in this confessional appraoch to admitting to being interested in her lover only when the two of them are out of their clothes. This is a fun Electro Pop track with a mesmerizing hook and taunting progression.”
— Travis Erwin ~ LA on Lock Blogger
July 16, 2021 /Travis Erwin
jaimederaz, badboyfriend, in&out, laonlock
Commercial, Electro Pop, Music Videos
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    bigbadworld.jpg

    Anjulie - Big Bad World [Music Video Review]

    July 16, 2021 by Travis Erwin in Music, Electro Pop, Commercial, Music Videos

    Rating: 4 out of 5

    “Anjulie is a Canadian singer/songwriter and performer that possesses the power to hook her listeners and keep them invested in whatever she is singing. ‘Big Bad World’ is a slow building Electro Pop track with lyrical power tp go along with the wide ranging and talented vocals. The comfort of the performance stands in contrast to assertions that the world is at war and a scary place. The juxtaposition makes for engaging art. ”
    — Travis Erwin ~ LA on Lock Blogger
    July 16, 2021 /Travis Erwin
    anjulie, bigbadworld, laonlock
    Music, Electro Pop, Commercial, Music Videos
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      hatingmyself.jpg

      Rachel Bochner - hating myself in the summer [Review]

      July 15, 2021 by Travis Erwin in Music, Electro Pop, Commercial, Indie Pop

      Rating: 4 out of 5

      “I like the fact this otherwise light and airy Pop track takes on a complex personal issue such as body image. Rachel Bochner captures the anxiety and fear that summer time and swimsuit season brings on for a lot of people. Her vocal tone is engaging and the writing pointed, without ever slipping into a heavy handed kind of message.

      This is a nice entertaining track, with something vital to say. ”
      — Travis Erwin ~ LA on Lock Blogger
      July 15, 2021 /Travis Erwin
      rachelbochner, hatingmyselfinthesummer, laonlock
      Music, Electro Pop, Commercial, Indie Pop
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        doublevaxxed.jpg

        AJ Smith - Double Vaxxed [Review]

        July 09, 2021 by Travis Erwin in Music, Indie Pop, Electro Pop, Adult Contemporary

        Rating: 4.5 out of 5

        “Hot Vax Summer, finally has an anthem!

        AJ Smith drops this catchy track that at times reminded me of Jack White, and of Prince at others. This track is simply fun and energetic and well-written in a punny and ironic sort of way that works, because it mirrors the times we are in.

        The world might not have known it needed a ‘Double Vaxxed’ Electro Pop song, but now that it’s here ... we clearly all needed this release. ”
        — Travis Erwin ~ LA on Lock Blogger
        July 09, 2021 /Travis Erwin
        ajsmith, doublevaxxed, laonlock
        Music, Indie Pop, Electro Pop, Adult Contemporary
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          special.jpg

          CAROLINE - Special [Review]

          July 09, 2021 by Travis Erwin in Music, Electro Pop, Commercial

          Rating: 4 out of 5

          “Lyrically, this track is simply dazzling while also being dazzlingly simple.

          The honest, straight forward approach to the writing is refreshing and the vocal tone is light and airy in a Pop kind of way, even as the lyrics have a bit of darkness or at least sarcastic wit. The juxtaposition makes the track all the the more interesting and makes me want to listen over and over again to pick up on every last nuance.”
          — Travis Erwin ~ LA on Lock Blogger
          July 09, 2021 /Travis Erwin
          caroline, special, laonlock
          Music, Electro Pop, Commercial
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            hidemelikeyoudo.jpg

            TITUS BANK - Hide Me Like You Do [Review]

            July 08, 2021 by Travis Erwin in Music, Electro Pop, Indie Pop, Singer/Songwriter

            Rating: 4 out of 5

            “Titus Bank captures the emotional distress of a lover not as fully open and committed about your relationship as you are. The track has a tender Pop build and feel, with an emotional underscore that feels very real and vulnerable.

            Making a comparison to another artist is not easy as I do hear subtle influences, but nothing that overshadows Bank’s own talent and spirit. This is a well-written track that hits ground not a lot of other music covers.”
            — Travis Erwin ~ LA on Lock Blogger
            July 08, 2021 /Travis Erwin
            titusbank, hidemelikeyoudo, laonlock
            Music, Electro Pop, Indie Pop, Singer/Songwriter
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              anywhere.jpg

              Will Kline - Anywhere [Review]

              July 03, 2021 by Travis Erwin in Music, Singer/Songwriter, Electro Pop, Folk, House

              Rating: 4 out of 5

              “Electro Folk? That might not be an established genre, but this track certainly delivers both elements. On this track, Will Kline sounds like an Avicii/Mumford collaboration.

              Lyrically, the track is hopeful and earnest in its wanderlust, and musically it is right at home as a low-key dance number. The end result is a light airy track with a solid beat and a progression that keeps you leaning in for more.”
              — Travis Erwin ~ LA on Lock Blogger
              July 03, 2021 /Travis Erwin
              willkline, anywhere, laonlock
              Music, Singer/Songwriter, Electro Pop, Folk, House
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                barharttbeanies.jpg

                Jared Minnix - Carhartt Beanies [Review]

                July 02, 2021 by Travis Erwin in Music, Electro Pop

                Rating: 4 out of 5

                “Jared Minnix is an accomplished guitarist out of Nashville that is increasingly making his name as not only a talented instrumentalists, but as a Pop vocalist and songwriter as well. Minnix captures a light almost airy vibe with ‘Carhartt Beanies,’ a track that feels both nostalgic and upbeat at the same time. The delivery is infectious and the words are easy to fall in and sing along with making this a track to add to your summer playlists. ”
                — Travis Erwin ~ LA on Lock Blogger
                July 02, 2021 /Travis Erwin
                jaredminnix, carharttbeanies, laonlock
                Music, Electro Pop
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                  2complicated.jpg

                  TalkSick - 2 Complicated [Review]

                  June 25, 2021 by Travis Erwin in Music, Electro Pop, Commercial

                  Rating: 4 out of 5

                  “Dance Pop magic! That is what Netherland band, TalkSick has given us with ‘2 Complicated.’ This is the tough to pull off dance track that works as perfectly well riding alone in your car, or out on the dance floor. You can truly feel this one, or you can simply get lost int he beat and rhythm depending where your head is at the moment. ”
                  — Travis Erwin ~ LA on Lock Blogger
                  June 25, 2021 /Travis Erwin
                  talksick, 2complicated, laonlock
                  Music, Electro Pop, Commercial
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                    Flora Cash - Press Photo - Series 5 - A - 2017.jpeg

                    Flora Cash - "Don't You Look At Me That Way" [Review]

                    June 24, 2021 by Kreadiv Kesh in Electro Pop

                    Rating: 4 out of 5

                    “Flora Cash’s new single “Don’t You Look At Me That Way” are soft vocals over piano keys. The emotive pop song engages every emotion as it paints a picture of a dramatic love story. The desire to be save mentally and emotionally as the call for help is delivered through the tempo of the song.”
                    — Kreadiv Kesh (LA On Lock Blogger)
                    June 24, 2021 /Kreadiv Kesh
                    LAOnlock
                    Electro Pop
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                      Tyra Jutai - Rebound [Review]

                      June 18, 2021 by Travis Erwin in Music, Electro Pop

                      Rating: 4 out of 5

                      “Coming in with an early-200s vibe, this track establishes a souldful groove from the start but the unique vocal tones of Tyra Jutai soon take over and carry us for quite the lyrical ride.

                      The hedonistic track, ‘Rebound’ (ft. City Fidelia), explores the rebound period after a relationship ends when all you want is a distraction – whether it be drinking, drugs, sex or music – to get over your heartbreak.”
                      — Travis Erwin ~ LA on Lock Blogger
                      June 18, 2021 /Travis Erwin
                      tyrajutai, rebound, laonlock
                      Music, Electro Pop
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                        Margo.jpeg

                        Margø - "Too Much" [Review]

                        June 07, 2021 by Kreadiv Kesh in Commercial, Electro Pop

                        Rating: 4 out of 5

                        “Margo comes in vocally strong and direct over a heavy bass. The new single “Too Much” is a fierce yet dark pop track that talks about the voices in your head. When you look in the mirror you tend to battle with yourself. The battle of the mind is a strong force that tends to be “Too Much” ”
                        — Kreadiv Kesh (LA On Lock Blogger)
                        June 07, 2021 /Kreadiv Kesh
                        LAOnlock, ElectroPop
                        Commercial, Electro Pop
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                          flowers&sex.jpg

                          EMELINE - flowers & sex [Review]

                          June 05, 2021 by Travis Erwin in Music, Electro Pop

                          Rating: 4.5 out of 5

                          “She means it when she says .... All I want is ‘Flowers & Sex.’

                          EMELINE speaks her intentions with direct clarity on this Electro Pop track that hooks you in immediately. The alluring production and sultry delivery work in perfect unison to establish a mood. And that mood is get to it, and quit talking about it.”
                          — Travis Erwin ~ LA on Lock Blogger
                          June 05, 2021 /Travis Erwin
                          emeline, flowers&sex, laonlock
                          Music, Electro Pop
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                            mustafa.jpg

                            Mustafa Sal - johnnysixteen [Review]

                            June 04, 2021 by Travis Erwin in Music, Electro Pop, Singer/Songwriter, Bedroom
                            “An anthem for Gen Z, ‘johnnysixteen’ is a smooth Pop groove telling the story of a young man trying a find his place in the world. That theme is of course universal through the ages, but Mustafa Sal does a great job of capturing the thoughts, fears and attitudes of his generation. ”
                            — Travis Erwin ~ LA on Lock Blogger
                            June 04, 2021 /Travis Erwin
                            mustafasal, johnnysixteen, laonlock
                            Music, Electro Pop, Singer/Songwriter, Bedroom
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                              frida.jpg

                              Tyra Jutai - Frida [Music Video Review]

                              May 30, 2021 by Travis Erwin in Music Videos, Electro Pop, Alternative, Indie Electronic, R&B, Commercial

                              Rating: 4.5 out of 5

                              “Tyra Jutai knows how to tell a story, and tell it well. Here that story comes in the form of an Electro Pop Murder Ballad and beyond the strong storytelling and sultry emotive delivery is an eerie delivery that conjured strong thoughts of Amy Winehouse for me.

                              The track is bold and in your face both musically and visually with the delightfully sinister imagery of the video.”
                              — Travis Erwin ~ LA on Lock blogger
                              May 30, 2021 /Travis Erwin
                              tyrajutai, frida, laonlock
                              Music Videos, Electro Pop, Alternative, Indie Electronic, R&B, Commercial
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                                goodbye.jpg

                                KINGS - ur a good bye [Review]

                                May 28, 2021 by Travis Erwin in Music, Electro Pop, Commercial

                                Rating: 4.5 out of 5

                                “KINGS comes with a vocal performance that hooks the listener immediately. ‘ur a good bye’ is shiny Pop gold, but that is not to say the emotion of the writing doesn’t emote through in the performance or writing. This is a big bold sound that wraps around you and makes you want to move and shout HELL YEAH! at the affirmations, because we’ve all had those good, goodbyes. ”
                                — Travis Erwin ~LA on Lock Blogger
                                May 28, 2021 /Travis Erwin
                                kings, uragoodbye, laonlock
                                Music, Electro Pop, Commercial
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                                  bomb.jpg

                                  emlyn - B.O.M.B. [Music Video Review]

                                  May 21, 2021 by Travis Erwin in Music Videos, Electro Pop, Commercial, Pop, Rock
                                  “Self described as a ‘Banger for Haters,’ emlyn is Back On Her Bullshit, or ‘B.O.M.B’ if you will. And the result is pure Electro Pop glory as she lays down a pissed off energy and emotional vibe for the engaging track.

                                  Big bold vocals and an attitude that permeates every word and line are the fuse for this musical explosion.”
                                  — Travis Erwin ~ LA on Lock Blogger
                                  May 21, 2021 /Travis Erwin
                                  emlyn, b.o.m.b., laonlock
                                  Music Videos, Electro Pop, Commercial, Pop, Rock
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                                    home.jpg

                                    JEFFE - Home [Music Video Review]

                                    May 21, 2021 by Travis Erwin in Music Videos, Electro Pop

                                    Rating: 4 out of 5

                                    “Knock knock ... Who’s There? THat’s the question JEFFE asks, but this track is no joke. Evaluating ourselves, both in the mirror,a nd internally is something we all do and as our harshest critics sometimes we need a reminder to simply live our lives and stop seeking perceived perfection, because the truest beauty often comes from the flows and fears and all the stuff we often run from.

                                    This Electro Pop track offers a catchy rhythm and a nice lyrical hook that grabs hold and refuses to let go. ”
                                    — Travis Erwin ~ LA on Lock Blogger
                                    May 21, 2021 /Travis Erwin
                                    jeffe, home, laonlock
                                    Music Videos, Electro Pop
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                                      faangs.jpg

                                      FAANGS - I Don't Care [Music Video Review]

                                      May 14, 2021 by Travis Erwin in Music, Electro Pop

                                      Rating: 4.5 out of 5

                                      “For everyone who who has boldly proclaimed IDGAF!, ‘I Don’t Care,’ is the title track for the soundtrack of your life. FAANGS infuses the single with attitude and a reserved brand of disdain for the world. The track is both an Electro Pop party anthem, and a self-reflective ode to doing your own thing all at the same time. And the video adds a nice touch of imagery to aid in the mood. ”
                                      — Travis Erwin ~ LA on Lock Blogger
                                      May 14, 2021 /Travis Erwin
                                      faangs, idon'tcare, laonlock
                                      Music, Electro Pop
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                                        knockyourselfout.jpg

                                        Haley Gold - Knock Yourself Out [Review]

                                        May 14, 2021 by Travis Erwin in Music, Electro Pop

                                        Rating: 4 out of 5

                                        “This track does an excellent job of mixing a light Pop vibe with a heavier emotional set of lyrics, and the song really does feel like a conversation between two friends. Haley Gold delivers an earnest honesty as she slyly warns her friend about the dangers of dating one of her exes and the result is engaging and articulate while still managing to be entertaining. ”
                                        — Travis Erwin ~LA on Lock Blogger
                                        May 14, 2021 /Travis Erwin
                                        haleygold, knockyourselfout, laonlock
                                        Music, Electro Pop
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