Arlo Boe - 80's Movie [Review] November 24, 2021 by Travis Erwin in Music, Electro Pop, Commercial Rating: 4 out of 5 “For a lot of people the 80s were the height of Pop music and this tack from Arlo Boe pays homage to the glorious synth sounds of that era. There is a Flashdance and Footloose feel to this track and it certainly would be right at home alongside those soundtracks but there is still a contemporary edge that lifts this one above being merely a tribute to musical glories of decades past. ” — Travis Erwin ~ LA on Lock Blogger
Ryan Riback - (Just Can't) Hate U (feat. Dotter) [Review] November 23, 2021 by Travis Erwin in Music, Electro Pop, Commercial Rating: 4 out of 5 “Australian producer, Ryan Riback pushes all the right buttons in giving us this single. ‘(Just Can’t) Hate U’ features the vocals talent of Dotter and the pairing of talent brings the song out to its fullest. We’ve all had that person we should hate, but just can’t seem to find that particular emotion so we turn to them far more times that we should. This song is about such a dilemma and the odd mix of feelings that comes with it.” — Travis Erwin ~ LA on Lock Blogger
Michelle Ray - Tattoo [Review] November 19, 2021 by Travis Erwin in Music, Electro Pop, Singer/Songwriter, Commercial Rating: 4.5 out of 5 “Michelle Ray leaves her mark, just as a ‘Tattoo’ does but Ray does it with a powerful voice and the emotive delivery not many artists are capable of. Big and bold this single has the same vibe you get from Pink, or Adele or other truly expressive vocalists. Don’t sleep on this single, because Michelle Ray is a clear star in the making, and this is your chance to buy in early and help spread the word. ” — Travis Erwin ~ LA on Lock Blogger
Sophie and the Giants - Golden Nights (feat. Benny Benassi, Dardust & Astrality) [Review] November 18, 2021 by Travis Erwin in Music, Electro Pop Rating: 4 out of 5 “Sophie and the Giants deliver an Electro Pop sound that is bold and evocative and their latest track, ‘Golden Night’ is another example of the incredible talent involved.The track has carefree let loose vibe and is all about just losing the world around you and staying invested in the moment. An easy thing to do while falling in and staying immersed in this tantalizing performance and build. ” — Travis Erwin ~ LA on Lock Blogger
Harper Starling - Cannot Tell A Lie [Review] November 05, 2021 by Travis Erwin in Music, Electro Pop, Commercial Rating: 4 out of 5 “Look out Pop World, Harper Starling is storming onto the scene with talented pipes and attitude aplenty. ’Cannot Tell A Lie’ is the kind of track that rallies the women fed up with men’s shit, and that makes it a power anthem of sorts, but as a man myself I too can appreciate the talent and energy behind both the performance and the writing. A fun track that has a life all its own!” — Travis Erwin ~ LA on Lock Blogger
Jaci Butler - Straight to the Bank [Review] November 05, 2021 by Travis Erwin in Music, Electro Pop, Commercial Rating: 4 out of 5 “Jaci Butler comes straight at you with a flow that is more Punk Pop than Hip-Hop. The track grabs and holds you through the entre progression. Get ready to party with this single that takes you ‘Straight to the Bank.’ I was reminded of Gwen Stefani for sure, but Butler brings enough verve and energy of her own to make this track stand out as more than a single inspired by the works of others. This is a fun party vibe and one that works quite well.” — Travis Erwin ~ LA on Lock Blogger
Talltale - Tennis Club [Music Video Review] November 05, 2021 by Travis Erwin in Music Videos, Indie Electronic, Electro Pop Rating: 4 out of 5 “This track won me over with clever writing and the power of an apt metaphor. Of course the vocal talent also shines, emoting the feelings behind those well-written lyrics. Musically this one could have delivered more punch or a unique spin, but the other elements are so strong I stayed intrigued and on the hook for the duration. The video adds a bit of humor and fun. ” — Travis Erwin ~ LA on Lock Blogger
MJ Wood - You Are [Review] November 04, 2021 by Travis Erwin in Music, Electro Pop, Commercial Rating: 4 out of 5 “There is an old school feel on the fringe of MJ Wood’s latest single ‘You Are,’ and yet the song feels decidedly contemporary. I hear influences from the past from talented artists such as Phil Collins, but the track still is fresh and original as well, and that is a testament to the artistry and passion behind the song. Written as a love song to his wife, the lyrics are heartfelt and genuine and that shines in every moment.” — Travis Erwin ~ LA on Lock Blogger
Kat Penkin - A Better Time [Music Video Review] November 04, 2021 by Travis Erwin in Music Videos, Electro Pop Rating: 4.5 out of 5 “Hard to say what I enjoyed more ... the emotive talented vocal performance, or the strong writing that constantly surprised me by spinning the direction I thought the next line was headed. Kat Penkin offers up this smooth Electro Pop groove that gathers you in you with its rhythm as well as its message. A fun listen more than worthy of inclusion on your playlists.” — Travis Erwin ~ LA on Lock Blogger
problem solved x Reo Cragun - Go Right Now [Review] October 12, 2021 by Travis Erwin in Music, Electro Pop, Rap, Commercial Rating: 4 out of 5 “Fast-rising Amsterdam-based producer/songwriter, problem solved, and US vocalist, Reo Cragun, have dropped their incredible new collaboration, ‘Go Right Now.’ The track delivers a nice energy, as well as strong writing and a production to bring everything to life. The varied sounds and styles blend well here, and while they do make this one tough to categorize genre wise, they also make it engaging and unique in that this track doesn’t sound exactly like half the other songs already out there.” — Travis Erwin ~ LA on Lock Blogger
dreaming of cali - fed up [Review] October 06, 2021 by Travis Erwin in Music, Electro Pop, Commercial Rating: 4 out of 5 “Austrian duo, dreaming of Cali, might be wishing they were on a beach here in California, but they are certainly not wasting their lamentations. Their latest track, ‘fed up,’ offers a nice mix of wistful wanting and emotional resonance and the production helps to bring out both with a genre bending sound that falls between commercial pop, and a low key EDM style arrangement that holds you with its tempting build.” — Travis Erwin ~ LA on Lock Blogger
Shelby Carter - Worst Way [Review] October 01, 2021 by Travis Erwin in Music, Electro Pop, Adult Contemporary Rating: 4 out of 5 “Shelby Carter delivers the West Coast vibes on this Electro Pop track with a performance that is sensual and alluring. Carter’s talent invites the listener in and makes it oh so difficult to look away. The vibe is sexy and dangerous and that combination along with the talent makes this anything but the ‘Worst Way,’ to spend your time. Carter has verve and attitude and the it factor so keep an ear on this rising artist.” — Travis Erwin ~ LA on Lock Blogger
Jenny March - SCREAM (Remix) [Review] September 24, 2021 by Travis Erwin in Music, Electro Pop, EDM Rating: 4 out of 5 “I was leaning in on this one from the start as Jenny March delivers an emotive energy that speaks to her own passions. The build is varied and hooks you in bringing an EDM almost Disco vibe at times. Other sections of the track come with more of a Pink vibe giving it a Pop quality.’SCREAM’ is a track we can all relate to not only because of the last year and a half, but simply as a result of life’s demands.” — Travis Erwin ~ LA on Lock Blogger
Elodie Rêverie - Red Carpet(Kony Remix) [Review] September 24, 2021 by Travis Erwin in Music, Electro Pop Rating: 4 out of 5 “LA based Elodie Rêverie is not a stranger to this blog and now she’s back with a remix of her single ‘Red Carpet.’ Rêverie’s trademark vocal sound is as always intoxicating in a sensual and alluring kind of way. The overall arrangement feels enchanted and exotic in a modern way while paying homage to bands like Roxette and Ace of Base that also brought an alluring sexiness to everything they did. ” — Travis Erwin ~ LA on Lock Blogger
Gwyn Love - glow'd up [Music Video Review] September 24, 2021 by Travis Erwin in Music Videos, Electro Pop, Commercial Rating: 4 out of 5 “This track has a light, almost bubblegum feel and I wanted to dismiss it early on for that reason, but the vocal talent shines and that held my attention until I realized that the writing is actually wryly sharp and pointed. That combination makes this song infectious in all the best ways, and I stayed leaning in to hear what she would say next all the way through. I can see why all of Gwyn Love’s exes would keep hitting her up, because she has that extra it factor that is hard to let go of.” — Travis Erwin ~ LA on Lock Blogger
Zola Simone - Sideways Ft. STL GLD [Review] September 23, 2021 by Travis Erwin in Music Videos, Electro Pop Rating: 4.5 out of 5 “Subtle, understated brilliance! That is how I’d categorize this track from Zola Simone. The arrangement and build isn’t trying to reinvent the wheel but simply relies on an engaging performance of intelligent and well-articulated writing. Both sets of vocals, Simone’s and STLE GLD’s, make their points in entertaining fashion. The writing lands with precision and the track has a nice build and groove musically giving it a very polished feel that hit me right in the gut.” — Travis Erwin ~ LA on Lock Blogger
Andi - Money [Review] September 17, 2021 by Travis Erwin in Music, Commercial, Electro Pop, Indie Pop Rating: 4 out of 5 “Andi infuses passion and attitude in every line of her performance of ‘Money.’ The keys add a brooding beat to this sultry track about the lure and dark side of money. The track has a clear message, but makes said point with a dark, siren-like tone and Electro Pop vibes so that the message does not feel like a warning or lecture as much as simply a statement of observance that the listener can take or leave as they see fit. ” — Travis Erwin ~ LA on Lock Blogger
Mike Taveira x Allie X - Sex for Breakfast [Review] September 17, 2021 by Travis Erwin in Music, Electro Pop, Commercial Rating: 4.5 out of 5 “The clever word play and use of overlapping lyrics really hooked me in early. Both voices do a great job of selling the sultry emotion and lyrical build keeping the listener leaning in from start to finish. The overall tempo makes you want to move in a nice sultry groove. This a nice addition to that playlist you use when the lights go off and the action heats up.” — Travis Erwin ~ LA on Lock Blogger
SANNIA - Sad Rich Girls [Review] September 17, 2021 by Travis Erwin in Music, Electro Pop, Adult Contemporary, Indie Rock Rating: 4 out of 5 “SANNIA describes her single ‘Sad Rich Girls’ as ‘ ... pure catfight energy.’ Using the Paris Hilton era of reality TV as inspiration, SANNIA calls out the superficial bullshit and manufactured drama others use to elevate themselves while stepping on the back and throats of those around them. This track might feel like a niche type of message, but in reality everyone has been both guilty and a victim of the kind of behavior called out in this song.” — Travis Erwin ~ LA on Lock Blogger
Caroline Romano - Oddities and Prodigies [Review] September 16, 2021 by Travis Erwin in Music, Electro Pop, Commercial, Pop, Rock Rating: 4 out of 5 “Caroline Romano drops ‘Oddities and Prodigies’ on us, and the track is bound to remind some of Pink as it delivers the same brand of energetic talent that hooks and pulls you along. The vocal talent makes the track, but the writing is strong and the hook keeps the listener engaged. If I had any negative critique at all it, is that the track is short at two minutes and I was left wanting more. ” — Travis Erwin ~ LA on Lock Blogger