SAM TOMPKINS - Die For Someone [Music Video Review] January 21, 2023 by Travis Erwin in Music Videos, Electro Pop PHOTO CREDIT ANNIE REIDRead More
Liv Hanna - Buried Alive [Music Video Review] December 10, 2022 by Travis Erwin in Music Videos, Electro Pop, Commercial, Adult Contemporary Rating: 4 out of 5 “Liv Hanna possess the kind of powerful and emotive vocals that hook the listener from the very first note. The emotion here is palpable and the lyrical build is emotionally tight making the track a tight grip on the mind and soul. ‘Buried Alive’ is the kind of writing that will no doubt mean different things to different people but our various life experiences tend to lead us to view and hear art in different ways and this track is definitely artfully performed. ” — Travis Erwin ~ LA on Lock Blogger
April Jai - Not Like The Movies [Music Review] November 26, 2022 by Travis Erwin in Music, Electro Pop, Commercial Rating: 4 out of 5 “True love is one of the toughest things to find and can feel like an impossible fairytale at times. Books, movies, and well-meaning friends offer all kinds of advice and theories but there are no rules to love and this track captures that feeling with perfection. April Jai describes her song ‘Not Like The Movies’ as ... the confused hopeless romantic single girl anthem you need to scream in the car with all of your friends ... and that description is dead on accurate.” — Travis Erwin ~ LA on Lock BLogger
BOWIE - Milk Me [Music Video Review] November 26, 2022 by Travis Erwin in Music Videos, Electro Pop, Alternative, Pop Rating: 4 out of 5 “BOWIE unleashes this haunting condemnation of modern societal ideals and the brooding emotive build hooks the listener with power and a bit of condemnation as we all are guilty of the crimes highlighted by this well-written track. The dark undertones of the production are a perfect mate to the expressive vocal style that has some comparison to Florence and the Machine.This is a track that gives off nuance and emotions in layers so give it more than one listen to truly take a deep dive in this finely crafted song. ” — Travis Erwin ~ LA on Lock Blogger
KID TRAVIS - REPLAY [Review] November 08, 2022 by Kreadiv Kesh in Electro Pop Rating: 5 out of 5 “Life is so much fun that you have to hit “Replay”. Kid Travis delivers and electrifying tempo that will get you excited to hear more about his good day. The single will also have you wanting to share your good day vibes even if you are having a bad day.” — Kreadiv Kesh [LA On Lock Blogger]
ILIRA - Clean Break [Music Review] November 03, 2022 by Travis Erwin in Music, Electro Pop, Commercial Rating: 4 out of 5 “An energetic Electro Pop track with strong Commercial vibes, ‘Clean Break’ is a track that pays homage to Roxette, Ace of Base and the sound of decades past, while still having a fresh contemporary Pop feel as well. ILIRA has the energy and vocal chops to hook the listener and there is that extra spirit and energy to truly make the track stand out from the fray.Raised in a small Swiss town by Kosovo-Albanian parents, ILIRA struggled to find her place in an environment with clashing cultures. Citing a wide set of musical influences from Nirvana to Rihanna as her first major muses, ILIRA developed a rebellious middle- finger-wagging attitude at a very young age, shaping her into the artist that she is today. ILIRA began cutting her teeth on the live stage in various talent shows on Albanian and Swiss TV, all the while writing songs to beats she had purchased online and posting clips of these songs to Instagram. Flash forward to a move to Berlin, Sony Music Germany snap ILIRA up and she begins penning catchy pop tracks in LA and London. She reached #1 on the German Airplay Charts with her hit collaboration “FADING.” ILIRA rounded of the year with upbeat cuts such as EXTRA FR!ES and PAY ME BACK!, and is currently in the studio honing her debut album.” — Travis Erwin ~ LA on Lock Blogger
Kia Rose DrUgS + cAnDy - [ Review ] October 23, 2022 by Kreadiv Kesh in Music Videos, Electro Pop Rating: 4 out of 5 “Kia Rose “DrUgS + cAnDy is a different type of pop song. The video is visually cute but it takes you into the mind of someone who has their head in the clouds. Somethings seem larger than others and your best friend could be a teddy bear. You are stuck between tripping and having fun but in the moment find a way to relax. ” — Kreadiv Kesh [LA On Lock Blogger]
Elodie Rêverie - LA Love [Music Review] September 23, 2022 by Travis Erwin in Music, Electro Pop Rating: 4 out of 5 “Elodie Rêverie stands out in a way that few artists are able to achieve. From the first notes to the distinct vocal tone, she manages to stamp her mark right fromt he start. We have featured a handful of her tracks her at LA on Lock as an adoptive daughter of the LA music scene, she has carved out a definite place in the musical landscape with her distinctive vocals and strong songwriting. “LA Love” adds to her prowess with a energetic build and those soft emotive vocals that draw the listener deep inside the track.” — Travis Erwin ~ LA on Lock Blogger
Yung Wacho x Inner State 81 - Gushy [Music Video Review] August 26, 2022 by Travis Erwin in Music Videos, Electro Pop, Rap Rating: 4 out of 5 “Yung Wacho drops this Pop infused Rap flow that conveys an emotional energy that is hard to escape. A fun ride that is easy to connect with and sing along to. We’ve all had that crush that inspires us and this track used that as the muse to create a fun Commercial track that will no doubt be added to many playlists shared with crushes. ” — Travis Erwin ~ LA on Lock Blogger
FLYNN - Regrets [Music Video Review] August 12, 2022 by Travis Erwin in Music Videos, Electro Pop, Commercial, Adult Contemporary Ratng: 4 out of 5 “It is hard to navigate life without a few ‘Regrets’ along the way and FLYNN takes on that subject with his latest track. Ending a relationship is never easy, but sometimes in our attempts to find what we are missing we realize are actions were a mistake and it’s hard to traverse a burned out bridge. This energetic Electro Pop track takes that very road and does so with energy and verve.” — Travis Erwin ~ LA on Lock Blogger
Gwyn Love x LA+CH - good luck rly [Review] June 17, 2022 by Travis Erwin in Music, Electro Pop, Indie Electronic, Alternative, Pop Rating: 4 out of 5 “Gwyn Love has the kind of emotive voice that hooks you from the first word. This track has some Pop Punk elements that have a 90s nostalgia feel but also some Contemporary Pop vibes that make it feel modern and timely. Almost in the vein of Taylor Swift collabs with Green Day. Well-written and sneakily pointed the track keeps you leaning in and eager for the next line. ” — Travis Erwin ~ LA on Lock Blogger
Why Don't We - How Do You Love Somebody [Music Video Review] June 03, 2022 by Travis Erwin in Music Videos, Electro Pop, Adult Contemporary Rating: 4 out of 5 “High energy and electric, Why Don’t We unleashes ‘How Do You Love Somebody,’ an ode to those loves that come and go far to fast. Sometimes we know the reason, and sometimes they are simply gone like a shooting star. The vocal energy dips and swells but he tempo pulls the listeners along from start to finish with artful precision. ” — Travis Erwin ~ LA on Lock Blogger
ANDI - Devil's Work [Review] June 03, 2022 by Travis Erwin in Music, Electro Pop, Commercial Rating: 4.5 out of 5 “This new track starts out feeling a bit like the musical version of the teen Classic, The Breakfast Club but for those who have never seen the classic movie here is a bit from her publicist about the track ... Andi’s new track, ‘Devil’s Work,’ is a piano-driven ballad ruminating on the heartbreak that comes from not feeling worthy. Andi’s vocals soar as her yearning falsetto lingers with the weight of her words. Not just a reflection but a call to action, Andi’s “Devil’s Work” speaks directly to those struggling with their mental health and self-acceptance.Andi goes into detail below:’This song was inspired by the lack of open conversation about mental health. So many people portray perfect lives online yet are struggling behind the scenes. The lyric, “Her reflection shows her ribcage but she thinks she weighs too much,” portrays the reality of this day in age - especially on social media. There is a beauty standard that is so unattainable that young girls and boys are unable to see themselves clearly. I want this song to help people get through tough times that feel impossible to get through. The line, “magazines have editors and makeup does the devils work,” is another metaphor for social media setting unhealthy standards. You aren’t seeing the editing of the pictures, posing, fake lighting; you’re just getting the final product. This is so unhealthy for young boys and girls.” — Travis Erwin ~ LA on Lock Blogger
Neville - VINCENT VAN GOGH [Review] May 23, 2022 by Travis Erwin in Music, Electro Pop Rating: 4 out of 5 “An intriguing song on the vocal talent and arrangement alone, but that is not all Neville and her single, ‘VINCENT VAN GOGH’ offers. The writing is sharp, and makes it’s point by highlighting the unnecessary and stupid challenges that women face in society. This is a Pop track with some Electro vibes to it. A track you can move to or reflect on, and either way it offers nice attitude and a bit of verve that makes it truly come alive.” — Travis Erwin ~ LA on Lock
Anna Thompson x Nicky Buell - AM I THE DRAMA? [Review] April 30, 2022 by Travis Erwin in Music, Electro Pop, Commercial Rating: 4.5 out of 5 “A dark twisty track about revenge, or at least contempt between best friends turned lovers, and ultimately into exes in every possible way. Both voices are uniquely talented and sell the emotion well. The funky groove is sinister in its composition, adding to the brooding vibes of the track. ’Am I The Drama?’ is the question of the day and this track makes it clear the drama is tangible between these two. ” — Quote Source
LVRBOY - when you love someone [Review] April 29, 2022 by Travis Erwin in Music, Indie Pop, Electro Pop, Commercial Rating: 4 out of 5 “Despite our best efforts some relationships simply do not work. This is especially tough when there isn’t one great reason just a simple parting of the hearts. LVRBOY takes on this very kind of ending with ‘when you love someone’ and that is not enough to salvage a future together. Coming with a smooth grove and emotional build, this Electro Pop track speaks to and from the heart. ” — Travis Erwin ~ LA on Lock Blogger
Elle Baez - Mister Possessive [Review] April 22, 2022 by Travis Erwin in Music, Contemporary R&B, Electro Pop, Commercial Rating: 4 out of 5 “Elle Baez conveys power and confidence and attitude infused declarations in ‘Mister Possessive.’ the track is about taking control and walking away when need be or simply being the master of your won fate and desires. The track has a power R&B feel but really transcends genre with its confidence and verve. ” — Travis Erwin ~ LA on Lock Blogger
Lorelei Marcell - Need Me [Review] April 22, 2022 by Travis Erwin in Music, Electro Pop, Indie Pop, Commercial Rating: 4 out of 5 “Loralei Marcell has the kind of emotive voice that instantly pulls a listener in and holds them tight to the lyrical build. This track is about the power of love and how complex walking away can be np matter how much it needs to be done. ‘Need Me’ mirrors the mind and our need t be loved as well as our need to escape at times even when there are plenty of reasons to stay. ” — Travis Erwin ~ LA on Lock Blogger
KID TRAVIS - VIOLETS [Review] April 07, 2022 by Travis Erwin in Music, Electro Pop, Adult Contemporary Rating: 4 out of 5 “A light airy arrangement and well-written lyrics are accentuated by a soft emotive delivery. Kid Travis delivers this Electro Pop hit with energy and passion and the result kept me moving and leaning in through multiple listens. This track feels like Bieber meets Ed Sheeran with a decided Kid Travis stamp over the top. ” — Travis Erwin ~ LA on Lock Blogger
Liv Charette - Red Flags White [Review] March 25, 2022 by Travis Erwin in Music, Electro Pop, Commercial Rating: 4 out of 5 “Liv Charette simply exudes talent and confidence, and this track hooks right from the first line. ‘Red Flags White’ is a modern dating anthem or more of a moving forward anthem. Just allowing yourself to have some fun and accept the things you cant change or at least not allowing them to stop a bit of fun. The big bold talent and delivery brings the track to life and this song feels like a declaration of diva status.” — Travis Erwin ~ LA on Lock Blogger