“Stark simple truth — that hits hard!
Arlo Maverick delivers lines and truths that are unfortunately far too true. The imagery of the video is powerful and the gospel like delivery of the chorus adds an emotional depth that really hits home. Strong track and video and the power of the hook hits hard.”
“We have spent a lot of time in isolation this past year and the emotional toll is undeniable. Anja Kotar has distilled much of those feelings into a beautiful Pop song. ‘Alone Together’ captures the rise and fall of emotions and the sort of sweeping uncertainty that has been covering us all. ”
“It’s Black History Month and Ashleigh Bankx highlights black love. Ashleigh Bankx delivers artistry in a poetic visual for her new single ‘Angel’. She highlights black love and the essence of being there for someone.
Ashleigh says: “‘Angel’ is about self-liberation, understanding and valuing yourself through past experiences with relationships and society. The song is about black love and centers around the concept of self-love, self-confidence, self-pride and the unity of and journey between two lovers.”
"Angel" is a sultry, impassioned Black love song that arrives with accompanying visuals to set the tone for Valentine's Day and anyone that's experienced the...
“Give a song a hard beat and you can’t help but to like it. Dayway and Mike Jay deliver a song that is full of energy but serious AF. Their latest single ‘Take Yo Gang’ is reassurance of what happens when someone crosses you.”
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“This track has a fun light air about it but still brings an honest and earnest vulnerability. AJ Smith is having fun here with a track written to ask his girlfriend to move in with him. the ukulele driven track tips its hat to classic doo wop, as well as other influences, and ends up just be an entertaining delight.”
“Simple honesty in the trademark of this track by STF. Genuine emotions are to be found not only in the actual songwriting, but the tender delivery as well. Reminded me a bit of Phillip Phillips. Add this one to your reflective playlists for those times you want to take a calm memory trip into your past.”
“We recently featured another track from LiBand and that one delivered with unflinching bravado and confidence. This time the flow is a bit more low key, but the unique tone carries the day.
Layed over trap keys and skittering 808s, this flow is more of a steady resolve and mindset than a swaggering boast. In this diversity of styles and sounds, LiBand impresses and verifies he is an artist that is here to stay.”
“This track hit me like a fever dream. A dream I might have after getting drunk on Sake and then falling asleep while watching Pulp Fiction. I gotta be straight up honest and say I’m not sure what captivated me so much on this track, because I can’t translate a word lyrically, but the Japanese Surf Rock sound hooked me and wouldn’t let go.”
“Maguire’s new single ‘Melt’ is a ballad with emotive vocals.
As she stands in a hall way she begins walking and searching for the truth. As she finds him their souls are shown connecting in a peaceful dance. The singer songwriter just doesn’t deliver us a new song off her forthcoming EP “Fantasies” she delivers us art.”
“Dax never holds back. LA on Lock visitors have seen the tracks we share from this Independent artist who unflinchingly does things his way. With theatrical music videos and a passionate flows that come straight at you Dax always has something to say and he is never afraid to say it.
Here on ‘KILLSHOT 3’ he hits on all of that and more, in what could be construed as a personal anthem on the state of the musical industry and the struggle artists such as himself face.”
“LiBand. Remember the name of this Louisiana rapper. Hailing from the other LA, LiBand delivers his words and flow with brazen confidence and impeccable timing.
The writing is sharp without ever relying on the easy or rpdictable rhyme to deliver his message. No, this track isn’t redefining the genre, but it is going to entertain and keep you in the groove.”
“Right about now all of us are wishing we could go back to easier, simpler times. Losing yourself in a memory and place in time is something we all do in our daydreams and Zikai has given that practice an Afro-Beat with a R&B groove sound that brings to life better times and hope for the future because of it. THe vocal talent shines and the soft alluring vocals offer all the hook we need.”
“This is as honest and emotionally bare as music gets. Zach Hood drops a deeply personal Indie Pop song about the emotional effect on a child when one parent simply walks out of their life. Divorce is rough on all involved, and the imagery of the home videos here doubles down on the emotion of the track.”
“Slaine might be ‘Chasing Ghosts,’ on this Hip-Hop track about old flames, but he won’t be chasing listeners after more people get a chance to hear this track. The gravel in his flow, and the heart in his words combined to have me leaning in and on the hook for the duration. The chorus featuring Rite Hook adds another element to the emotions of this single.”
“Gild Walton take an angle of honesty that few are willing to share after a tough breakup. This piano driven track offers up the emotional distress of a bad end to love, and is underpinned by a restless anxiety that feels true and genuine.
The vocal talent shines in the subtle inflections, and is particularly evident in the bigger moments of the track which tend to arrive at the perfect time to keep the listener leaning in. ”
“David Redd strikes a nice balance between the emotional strength of a singer/songwriter vibe, and the raw power a Rock song hellbent to deliver its message.
There is a hint of Coldplay early on that falls into more of a rootsy refrain deeper in. The video offers a very unique perspective on the tracks of our lives as we dream, succeed, fail, and ultimately wind up with a different life than perhaps we ever imagined. Finding peace and happiness with this unplanned trajectory is important for us all, and and a song like this helps us get there. ”
“Charlotte Cardin delivers a modern sound that does at times feel like it owes a debt to Stevie Nicks and Fleetwood Mac, but Cardin delivers an extra bit of seductive vulnerability to a set of lyrics that is more about taking a dangerous leap than it is about waiting and hoping.
From the artist ... ‘’Daddy’ is a song about kissing your crush right by the open bar,’ muses Cardin. ‘Your crush’s other crush, standing by the shrimp buffet, sees it all. Your crush can’t choose between their two crushes, so you jump right in and choose for them. ‘Daddy’ is a song about knowingly making a bad decision and loving it.’”
“Coming with a flow that is backdropped by a soulful groove, Rxtherapper drops ‘I Know.’ The track has an easy rhythm and flow to it, that just sort of wraps around you and pulls you along. The tone and vibe combine to sweep you up and in and the video adds enough to the package to hold your visual interest as well.
This single hits like a conversation with a good friend. ”
“Datta Boy’s new visual plays homage to the movie ‘Friday’. What is the last known visual of the late ‘Tiny Zeus’. ‘Pull Up’ is an example of no talk all actions. Seen throughout the neighbors of LA this West Coast track has interaction and a hard beat because “Real N*****s Don’t Talk They Just Pull Up””
“It’s the snow for me. It was nice to see a video shot in a different setting especially Alaska. Tayy Tarantino’s flow is direct as he tells a story of perspective. He delivers a surprise sound in the chorus and goes right back to his verses.”