If you can learn one thing from Florida rapper Brian Breach’s cinematic new video for “Breakfast,” it’s that you should never, ever be disrespectful to folks in the service industry. You never know who’s paying attention, or what they might to do you if you decide to act like an asshat.

The track itself, which stems from Breach’s new Matter of Fact album, is a pure and raw display of technical prowess. The rapper and his guest, NYC spitter Chris Rivers, rip apart the Makemdef instrumental with crazy internal rhymes and wordplay. Both of those qualities made their way into Breach’s track-closing verse, which boasts rhymes that may have served as the inspiration for the Gusto Gold Productions video: “Me and Rivers will breach anybody that come/ This ain’t a hobby, we’ll body anybody for fun.”

Now, that’s not to say the two didn’t have a reason to assault the guy in this video—again, dude was disrespectful to the waitstaff—but he also probably didn’t know what he was getting into. Gusto Gold Productions run with the concept of Breach and Rivers being lyrical (and literal) bruisers, and it falls in line with equally fresh visuals they’ve done for Meyhem Lauren and Mr. MFN eXquire.

Check out the visuals for “Breakfast,” and then head over to iTunes to show your support for Matter of Fact, which is now available through all major digital retailer and streaming platforms, via GTPS.

Matter of Fact (Buy/Stream Links):

• iTunes: bit.ly/iTunesMatterOfFact

• Amazon: bit.ly/AmazonMatterOfFact

• Google Play: bit.ly/GooglePlayMatterOfFact

• Spotify: bit.ly/SpotifyMatterOfFact

• Tidal: bit.ly/TidalMatterOfFact

Twitter:

• Brian Breach: https://twitter.com/BRIAN_BREACH

• Chris Rivers: https://twitter.com/OnlyChrisRivers

Brian Breach Online:

• Instagram: https://www.instagram.com/brianbreach

• Facebook: https://www.facebook.com/brianbreach03