Oftentimes, it’s the most understated touches that can have a lasting impact. Like the hints of psychedelia and otherworldly imagery that subtly appear throughout the video for “The Mystic,” the raw and haunting single from Brooklyn stalwart, U.G.

Also known as one-half of the Cella Dwellas, the BK spitter has launched his campaign in support of his highly anticipated solo debut,Portals. And in doing so, he’s taking listeners and now viewers to another dimension with “The Mystic” video, which is produced by IDE, who also co-directed the video with Jise of The Arsonists fame.

Together, IDE and Jise, along with special effects editor, Kenneth Shumaker of TimeBomb Pics, embrace the otherworldly vibes emanating from the track, while showcasing U.G. in his element—rapping his ass off wherever and whenever. They also enlisted a slew of like-minded individuals, such as Swave Sevah, Poison Pen, Dro Pesci, and IDE himself, who all make an appearance. The result is a viewing experience that’s both mind-bending but also very straight-up Hip-Hop, and that’s exactly what makes it so effective.

Check out the visuals, and then head over to iTunes and pre-order U.G.’s long awaited debut, Portals, which drops Oct. 21 via Creative Juices Music. If you’d like to own the album in the physical form, head over to CreativeJuicesMusic.com , where you could also pre-order the ‘Portals Package Deal’ which includes the CD, Bonus CD (album instrumentals and four non album tracks), cassette tape, t-shirt, stickers, and a signed poster, all for just $45.

Album Pre-Order:

• iTunes: bit.ly/iTunesPortals

• Package Deal: http://bit.ly/PortalsPackageDeal

Press Release: http://bit.ly/PortalsPressRelease

Twitter:

• U.G.: https://twitter.com/therealug

• IDE: https://twitter.com/IDE1043

• Creative Juices Music: https://twitter.com/CJMHipHop

Creative Juices Music:

• Website: http://creativejuicesmusic.com

• Facebook: https://www.facebook.com/cjmhiphop

• Instagram: https://www.instagram.com/cjmhiphop