#LAOnLockExclusive: Ryan Caraveo "Northend Sweetheart" [Album]
“It’s Friday and the last Friday of the month. So you know what that means?!? New Music!!!
We got a chance to experience an LA On Lock Exclusive with Ryan Caraveo and the Universal Music Group’s °1824. Caraveo’s talented journey has gone from making music in his closet, selling his music out his backpack to preparing for a tour and releasing his latest album “Northend Sweetheart”.
Through a lot of independent work and struggles with depression Caraveo focuses on organic and vulnerable rap. He stresses showing the softer side of things without sugar coating it. Ironically there is a track on the new album called “Sugarcoated”. He can’t take the sugar coating anymore and neither should you. In attending the conference it was his honesty and transparency of letting everyone know yes he is a rapper but he also isn’t much musically trained. He doesn’t know how to play many instruments and often vibes on what sounds good to him in opposed to what you want to hear. He may rap then he may sing but as you take a listen to his latest album you will not only hear the difference in mood but see the difference in the song titles. Caraveo just isn’t known for having sold out tours for nothing, he proves it an every project, visual , and interview he releases.”