James Bay - Bad [Review] May 10, 2019 by Travis Erwin in Music, Commercial Rating: 4.5 out of 5 “The heartbreak is so palpable in this raw emotional single that to steal a line from the lyrics. you can feel every drop of our our narrator ‘bleeding out.’ Real genuine emotion beats at the heart of Bay’s delivery in this finely written song about trying to move on after picking up the shards.” — Travis Erwin (LA on Lock Blogger)