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William The Conqueror - Somebody Else [Music Video Review]

April 05, 2023 by Travis Erwin in Music Videos, Indie Rock, Americana

Rating: 4.5 out of 5

“William The Conqueror captures simple brilliance with both their sound and writing. True artists tend to create works that defy just how talented they are, because they make it all seem easy somehow. That was the case here on the track ‘Somebody Else.’. The emotion and vocal nuance are understanded, yet impactful, not only from the first listen, but for many more beyond that initial experience.

Even though the band is British, this track might be categorized as Americana in some circles, or you can call it Indie Rock if you prefer, but the band offers the brand of timeless sound that really transcends genre.”
— Travis Erwin ~ LA on Lock Blogger
April 05, 2023 /Travis Erwin
williamtheconqueror, somebodyelse, laonlock
Music Videos, Indie Rock, Americana
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    Francisco Martin - Passenger Princess [Music Video Review]

    March 31, 2023 by Travis Erwin in Music Videos, Neo-Soul, Adult Contemporary

    Rating: 4.5 out of 5

    “Falling in love in the warm Southern California sun. That is what this track felt like for me.

    Francisco Martin utilizes a talented vocal range to unfurl his Neo Soul track, ‘Passenger Princess.’ Like a fusion of Bruno Mars and Jack Johnson this is an easy soft track that adds a nice warm glow to your body, heart and soul.

    The bright sunlit video pairs perfectly with the entire vibe, so be sure and take time to watch and listen.”
    — Travis Erwin ~ LA on Lock Blogger
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    March 31, 2023 /Travis Erwin
    franciscomartin, passengerprincess, laonlock
    Music Videos, Neo-Soul, Adult Contemporary
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      SASS - Summer Baby [Music Video Review]

      March 29, 2023 by Travis Erwin in Music Videos, Pop, Commercial

      Rating: 4 out of 5

      “SASS gives us an interesting, genre-bending track with ‘Summer Baby.’ The overall vibe leans tot he Pop side though the track certainly delivers elements of R&B and Folk. The vocal side of the track has an old school Fine Young Cannibals vibe and the blend of these elements creates a unique edge and I can see this track reaching a wide audience with its mix of the familiar into a uniquely new sound. ”
      — Travis Erwin ~ LA on Lock Blogger
      March 29, 2023 /Travis Erwin
      SASS, summer baby, laonlock
      Music Videos, Pop, Commercial
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        LEWIS FITZGERALD - SHORT RIDE (ft. WEWANTWRAITHS) [Music Video Review]

        March 23, 2023 by Travis Erwin in Music Videos, Contemporary R&B

        Rating: 4.5 out of 5

        “Lewis Fitzgerald is a twenty-one year old rising star. The UK singer/songwriter is joined here by WEWANTWRAITHS and the video has the two of them cruising through the streets of London as they delivery a track we can all relate to.

        Life is indeed a ‘Short Ride,’ and sadly can be even far shorter than we plan, so this is a song to help remind us to live each day to our fullest.

        Fitzgerald weighs in on the track saying ... ‘This song represents some of my childhood and things I went through, I had suicidal thoughts and attempts when I was younger and it’s kind of like my way of releasing that pain now through this sound, remembering how it was and how I thought at the time, it’s like me saying it to myself.’

        Despite the heavy inspiration of the track, the single never feels overwrought, and it can simply be enjoyed as a smooth groove and entertaining song to brighten your world. ”
        — Travis Erwin ~ LA on Lock Blogger
        March 23, 2023 /Travis Erwin
        lewisfitzgerald, wewantwraiths, shortride, laonlock
        Music Videos, Contemporary R&B
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          Hanne Mjøen - Hard To Love (ft. Ryland James) [Music Video Review]

          March 15, 2023 by Travis Erwin in Music Videos, Indie Electronic

          Rating: 4 out of 5

          “All too often duets feel a bit forced, but here Hanne Mjøen teams with Ryland James to give us an emotionally vulnerable track where both sets of vocals play perfectly off of each other.

          The track is romantic yet real and genuine which is never an easy feat to achieve. The authenticity is rooted in an emotional honesty and a willingness to stand in the spotlight of our faults while opening up. The good, the bad, and the ugly, because any lasting relationship will see a bit of it all. ”
          — Travis Erwin ~ LA on Lock Blogger
          March 15, 2023 /Travis Erwin
          hanneMjøen, rylandjames, hardtolove, laonlock
          Music Videos, Indie Electronic
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            Five Fingers Of Funk - My Mom's Prius [Music Video Review]

            March 08, 2023 by Travis Erwin in Music Videos, Hip-Hop, Conscious

            Ratong: 3.5 out of 5

            “Sometimes you just have to smile and this track certainly delivers that. The timing and delivery of the flow highlight legit skills and yet the combination of vocal tone and comical lyrics reminded me a bit of old school Adam Sandler. I rarely connect to songs intended to be comedic, but the funky musical edge and wry wit worked for me on this track and the video adds to the tongue in cheek vibe. ”
            — Travis Erwin ~ LA on Lock BLogger
            March 08, 2023 /Travis Erwin
            fivefingersoffunk, mymom'sprius, laonlock
            Music Videos, Hip-Hop, Conscious
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              Alle The Dreamer - Magic [Music Video Review]

              February 27, 2023 by Travis Erwin in Music Videos, Commercial, Pop

              Rating: 4 out of 5

              “If Miley Cyrus had been a member of Fleetwood Mac, the band would have created something that sounds a lot like this. Luckily, we don’t need that improbable paring to create Pop ‘Magic’ because Alle The Dreamer gives it to us all on her own.

              This track is light and airy, but still delivers a strong dose of emotional substance to grip the listener start to finish.”
              — Travis Erwin ~ LA on Lock Blogger
              February 27, 2023 /Travis Erwin
              allethedreamer, magic, laonlock
              Music Videos, Commercial, Pop
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                STARRY EYES - Jetlag [Music Video Review]

                February 21, 2023 by Travis Erwin in Music Videos, Indie Rock, Alternative

                Rating: 4.5 out of 5

                “STARRY EYES has followed a tumultuous path, and at times a tragic one as well, given one of the founding members lost his battle with drugs. Still, the band has preserved and pushed on, and the rough road has perhaps made them better writers and contributed to the deeper meaning in their lyrics.

                ’JETLAG’ is about the toll of chasing your dreams an how what we find out in the world is not always what we imagined. I can’t wait to hear more from this talented band. ”
                — Travis Erwin ~ LA on Lock Blogger
                February 21, 2023 /Travis Erwin
                starryeyes, jetlag, laonlock, lareview
                Music Videos, Indie Rock, Alternative
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                  Steven Curtis - Makin' It [Music Video Review]

                  February 18, 2023 by Travis Erwin in Music Videos, Commercial

                  Rating: 4 out of 5

                  “Haters come in many forms but perhaps the worst is the hater that once was your supporter and confidant and likes to say you can’t be successful or find your way without them by your side. Steven Curtis drops this energetic track as declaration of independence over such anchors that hold us back in life and art.

                  ’Makin’ It’ is a salute to finding success your own way without that person you said you never could or would without them. ”
                  — Travis Erwin ~ LA on Lock Blogger
                  February 18, 2023 /Travis Erwin
                  stevencurtis, makin'it, laonlock
                  Music Videos, Commercial
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                    The Scarlet Opera - Big City Thing [Music Video Review]

                    January 25, 2023 by Travis Erwin in Music Videos, Commercial, Rock

                    Rating: 5 out of 5

                    “There is something about The Scarlett Opera that puts me in mind of Queen and while it is hard to pinpoint exactly, I think it is a bold uniqueness that simply feels like freedom. Freedom of convention, freedom rules, and freedom of spirit that can only come with you create art for yourself first and an audience second. ‘Big City Thing’ is a flamboyant celebration of artistic freedom that gets in your ears and then in your soul.

                    Rock and Roll with flair and verve and a total disregard for what anybody thinks about that.”
                    — Travis Erwin ~ LA on Lock BLogger
                    January 25, 2023 /Travis Erwin
                    thescarletopera, bigcitything, laonlock, lareview
                    Music Videos, Commercial, Rock
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                      Shantaia - Know You [Music Video Review]

                      January 25, 2023 by Travis Erwin in Music Videos, Country, Commercial

                      Rating: 4 out of 5

                      “It is not often that a Pop Country track lands for me, but Shantaia deliver this track with an emotive strength that lands with genuine emotional resonance that transcends genre and rises above the fray of Mainstream Country. ‘Know You’ has an almost 90’s Country feel that reminds me of the days when Shania, Martina, Trisha, and Faith dominated the Country landscape. ”
                      — Travis Erwin ~ LA on Lock Blogger
                      January 25, 2023 /Travis Erwin
                      shantaia, knowyou, laonlock
                      Music Videos, Country, Commercial
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                        SAM TOMPKINS - Die For Someone [Music Video Review]

                        January 21, 2023 by Travis Erwin in Music Videos, Electro Pop

                        PHOTO CREDIT ANNIE REID

                        Read More
                        January 21, 2023 /Travis Erwin
                        samtompkins, dieforsomeone, laonlock
                        Music Videos, Electro Pop
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                          Ni/Co - what it (do do do) [Music Video Review]

                          January 06, 2023 by Travis Erwin in Music Videos, Contemporary R&B, Commercial

                          Rating: 4 out of 5

                          A smooth R&B groove with heavy Pop leanings about letting the bad stuff roll off and way from you. It is far too easy to hold grudges and plot revenge, but then the offending party lives inside your head so sometimes we have to let go of our resentment and trust Karma to work her magic. This song is an artful reminder of that.

                          January 06, 2023 /Travis Erwin
                          ni/co, whatitdo, laonlock
                          Music Videos, Contemporary R&B, Commercial
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                            Nep Jennings - MR [Music Video Review]

                            December 30, 2022 by Travis Erwin in Music Videos, Trap, Rap, Hip-Hop

                            Rating: 4 out of 5

                            “The combination of attitude and strong writing sold this track for me. Lines like ... ‘I’d rather be paranoid than comfortable ...’ hooked me in and offered big perspectives in few words and that gave the track a powerful impact.

                            The tone of the flow is quiet confidence and a hard edged take on the world that is certainly warranted and accurate. Nep Jennings is a voice worth hearing with words that need to be said. ”
                            — Travis Erwin ~ LA on Lock Blogger
                            December 30, 2022 /Travis Erwin
                            nepjennings, mr, laonlock
                            Music Videos, Trap, Rap, Hip-Hop
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                              DEVADO - The sad song (Give it up) [Music Video Review]

                              December 10, 2022 by Travis Erwin in Music Videos, Commercial

                              Rating: 4 out of 5

                              “Life always presents those problems that have no easy answer. And sometimes we want or desire something that is unattainable or nearly impossible and either way how we respond and battle is key to where we go from there. DEVADO performs this track with heartfelt precision and grace and in the vocals there is a thread of hope and understanding that will no doubt comfort others stuck in the same brand emotional situation.”
                              — Travis Erwin ~ LA on Lock Blogger
                              December 10, 2022 /Travis Erwin
                              devado, thesadsong, laonlock
                              Music Videos, Commercial
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                                Liv Hanna - Buried Alive [Music Video Review]

                                December 10, 2022 by Travis Erwin in Music Videos, Electro Pop, Commercial, Adult Contemporary

                                Rating: 4 out of 5

                                “Liv Hanna possess the kind of powerful and emotive vocals that hook the listener from the very first note. The emotion here is palpable and the lyrical build is emotionally tight making the track a tight grip on the mind and soul. ‘Buried Alive’ is the kind of writing that will no doubt mean different things to different people but our various life experiences tend to lead us to view and hear art in different ways and this track is definitely artfully performed. ”
                                — Travis Erwin ~ LA on Lock Blogger
                                December 10, 2022 /Travis Erwin
                                livhanna, buriedalive, laonlock
                                Music Videos, Electro Pop, Commercial, Adult Contemporary
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                                  The Collection - Rose Colored Glasses [Music Video Review]

                                  December 10, 2022 by Travis Erwin in Music Videos, Indie Pop, Pop, Rock, Folk

                                  Rating: 4.5 out of 5

                                  “It is never easy to see the postives after a break up but, ‘Rose Colored Glasses,’ from North Carolina indie-pop band The Collection hopes to change that. The single is the third single released from their new EP, How to Survive an Ending, due out on January 27, 2023. The track has a Folksy Pop vibe and is easy to fall in and connect emotionally. A track of uplifting energy and hope despite the end of the relationship. ”
                                  — Travis Erwin ~ LA on Lock Blogger
                                  December 10, 2022 /Travis Erwin
                                  thecollection, rosecoloredglasses, laonlock
                                  Music Videos, Indie Pop, Pop, Rock, Folk
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                                    Tea Janee - I Don't Wanna Talk About It [Music Video Review]

                                    December 06, 2022 by Travis Erwin in Music Videos, Pop, Commercial

                                    Rating: 4 out of 5

                                    “Few things in this world are straightforward, but Tea Janee is advocating for one thing to be that way ... And that one thing is sex.

                                    This song is sultry in a Pop kind of way with it directness and teasing tone. Like Britney meshed with Arianna Grande this is a pure Pop lust-filled track with just a bit of Bubblegum to the delivery style. The vocal talent and tone of the track stays light but the intent is purely carnal.”
                                    — Travis Erwin ~ LA on Lock Blogger
                                    December 06, 2022 /Travis Erwin
                                    teajanee, idon'twannatalkaboutit, laonlock
                                    Music Videos, Pop, Commercial
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                                      BOWIE - Milk Me [Music Video Review]

                                      November 26, 2022 by Travis Erwin in Music Videos, Electro Pop, Alternative, Pop

                                      Rating: 4 out of 5

                                      “BOWIE unleashes this haunting condemnation of modern societal ideals and the brooding emotive build hooks the listener with power and a bit of condemnation as we all are guilty of the crimes highlighted by this well-written track. The dark undertones of the production are a perfect mate to the expressive vocal style that has some comparison to Florence and the Machine.

                                      This is a track that gives off nuance and emotions in layers so give it more than one listen to truly take a deep dive in this finely crafted song. ”
                                      — Travis Erwin ~ LA on Lock Blogger
                                      November 26, 2022 /Travis Erwin
                                      bowie, milkme, laonlock
                                      Music Videos, Electro Pop, Alternative, Pop
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                                        Nicky Youre - Eyes On You [Music Video Review]

                                        November 19, 2022 by Travis Erwin in Music Videos, Commercial

                                        Rating: 3.5 out of 5

                                        “Nicky Youre drops this pure Pop diamond with its sparkling hook and energetic melody. We’ve all done things in the pursuit of love and admiration from a crush that we swore we wouldn’t and usually those acts don’t help us land their affection but hey, you gotta take your shot. This track is all about that and sometimes we get surprised. The video is lighthearted and adds to the emotions of the song.”
                                        — Travis Erwin ~ LA on Lock Blogger
                                        November 19, 2022 /Travis Erwin
                                        nickyyoure, eyesonyou, laonlock
                                        Music Videos, Commercial
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